Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-20
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
The essay has two point of views that some people think advertising is successful us to buy things or other think that it is so common .So, we will discuss both point of vies in the below paragraph.
First of all, We discuss advertising is beneficial for buy things like we scrolling on social accounts and we see adds of some clothing brands and they are on sale so how we can know that at this shopping Centre have sale without adds at home . Advertising is much beneficial for shopping ,we can buy things easily with the help of Advertising.
On the other hand, Some people say that Advertising is no longer to pay attention because of the young generation they all know about the trends they are able to shop without advertising.
On my perspective, I agree with the first statement because the shopkeepers need advertising for best selling products and the buyers also know about which articles are available in the market and there are much benefits of advertising for both shopkeeper and a buyer the first one is shopkeeper easily approach their things to customers and customers easily approach the things they needed it badly , And the main thing is that from home they can easily scroll and buy thing as they need.
To sum up, Advertising is best for shopkeepers for selling products, articles etc. For customers it is also beneficial that they don't have to go bazar or shopping mall they can buy easily online from website etc.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The essay addresses both views and provides a clear personal opinion. However, the development of ideas is limited and repetitive. For example, the argument regarding advertising being 'beneficial' is repeated in both the first body paragraph and the conclusion without adding new depth. The response lacks a sophisticated analysis of why people might ignore advertising, merely stating that the 'young generation' knows trends. To improve, you should provide more specific examples or logical reasoning to support your points rather than simply restating the same benefits. The response is somewhat underdeveloped, which prevents it from reaching a higher band.
Coherence and Cohesion — Band 5.0
The essay is organised into paragraphs, but the logical flow is weak. Transitions between ideas are often mechanical or missing, such as the abrupt shift in the third paragraph. The use of cohesive devices is limited and sometimes inaccurate, for instance, the phrase 'On my perspective' is non-standard. The referencing is occasionally unclear, making it difficult for the reader to follow the progression of your argument. To improve, focus on using a wider variety of linking words (e.g., 'furthermore', 'consequently', 'nevertheless') and ensure that each paragraph has a clear, singular focus that connects logically to the next.
Lexical Resource — Band 5.0
The vocabulary is basic and repetitive, which limits your ability to express complex ideas. You frequently use the same words, such as 'advertising', 'beneficial', and 'things'. There are also errors in word choice and collocation, such as 'approach their things to customers' instead of 'market their products to customers'. While the meaning is generally clear, the range is insufficient to demonstrate the precision required for higher bands. To improve, try to incorporate more topic-specific vocabulary related to marketing and consumer behaviour, and work on using synonyms to avoid constant repetition.
Grammatical Range and Accuracy — Band 5.0
The essay relies heavily on simple sentence structures. While there are some attempts at complex sentences, they are often grammatically incorrect or awkward, such as 'how we can know that at this shopping Centre have sale without adds at home'. There are frequent errors in punctuation, subject-verb agreement, and article usage (e.g., 'the essay has two point of views'). These errors are noticeable and occasionally cause the reader to pause, though they do not completely impede communication. To improve, focus on mastering basic sentence construction and proofreading for common errors like pluralisation and verb tense consistency.
See this exact question answered at other band scores — the same prompt compared across bands.
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