Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-20
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Advertisement is the need of people of every age. People show advertisement of their products and earns a part of their expenses. But some people think that advertising is so common that some people did not pay attention on advertising because they purchase such products that satisfies their mind. I am discussing both views and giving my own opinion.
At first, i am discussing about success of advertising in persuading people to buy their products. In early age, when technology was not grown. People use newspapers in order to make people aware of their products. Some people regularly read newspaper and explore some of the new articles or fascinating products in the market. But nowadays, technology has made a great success. Now, advertising has become easier and more easier. You can easily see advertisement of different products all over the world. Some people take much interest in advertising because they buy regularly some products of their use by advertisement.
Moving forward, some people think that advertising is not useful for selling their products because some people do not buy things shown by advertising because they were not satisfied by such goods that were shown by advertising. They buy such things by which they were satisfied. They visit different shops and shopping malls and buy such products or goods by which they were satisfied.
In conclusion, I would like to say that people would but whatever they want. Some time they order online and do not get good result. So they do not pay heed to advertising. I prefer not to buy online in order to become safe from different kind of frauds and scams.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses the task prompt by discussing both views on the effectiveness of advertising and providing a personal opinion. However, the argument lacks depth and clarity, leading to generalizations rather than specific examples. The phrases used show a limited exploration of the topic. For instance, the mention of 'newspaper advertising' is underdeveloped and provides little insight into its relevance today. The conclusion states a personal preference without integrating it effectively with earlier points, which inhibits the overall strength of argumentation. The response falls slightly short of fully achieving the task requirements.
Coherence and Cohesion — Band 5.0
Coherence and cohesion in the response are present but uneven. The use of transitional phrases like "At first" and "Moving forward" helps guide the reader, yet the logical flow sometimes suffers due to awkward phrasing. For example, 'some people did not pay attention on advertising' is unclear, affecting readability. Additionally, repetitive structures contribute to a lack of variety, impacting overall engagement. Paragraphs could also benefit from clearer topic sentences to enhance overall structure and ease of understanding.
Lexical Resource — Band 5.0
The lexical resource is somewhat limited with repetitive word choices, such as using 'advertising' multiple times without synonyms. Phrases like "great success" and "satisfied their mind" are vague and informal. While there are attempts at vocabulary use, the overall range and sophistication of vocabulary is lacking. For example, using 'advertisement' instead of 'advertising' in context would improve clarity. Furthermore, there are instances of informal language that do not align with an academic context, such as the phrase "different kind of frauds and scams" which is too casual.
Grammatical Range and Accuracy — Band 5.0
Grammatical range and accuracy are inconsistent in the response. While there are some correctly formed sentences, errors such as tense misuse ('advertising has become easier and more easier') and article usage ('the need of people of every age') suggest a lack of attention to grammar rules. Additionally, sentence structures tend to be simplistic, limiting the grammatical range presented. More complex sentence formations with correct punctuation could enhance clarity and coherence, thus strengthening the overall writing quality.
Overall feedback
The student demonstrates a basic understanding of the task and has attempted to cover both views regarding advertising. The structure is present, but the arguments need strengthening through specific examples and analysis to align with higher band requirements. Focus on varying sentence structures and expanding vocabulary will enhance clarity and engagement, while improving grammar accuracy is essential for readability. Practice integrating personal opinions seamlessly throughout the writing can also foster a more compelling argument in future responses. Make sure to proofread your work to minimize grammatical errors and awkward phrasings.
See this exact question answered at other band scores — the same prompt compared across bands.
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