Band 4.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 4.0 · Cambridge IELTS 15 · 2026-08-20
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 4.0)
Some people think that the advertising is successful at presuading to buy the things . And the other hand some people thin that the advertising is so common that no longer pay attention to it . I agree in this case and i give the advantage in the below.
Some people think that the advertising of the things is good for the company to sail the product in the market. The some example of advertising the product . When the advertising the product in the social net then the people seen the product in the internet then the people visited about the product and many people buy the product . therefor, the advertising is successful to sailing the product .
Other side, some people think that the advertising is more common so people not longer attention on that ways. The statement is not completely good but now the advertising method is by adds . Some people advertising the product by adds, internet, and so no . It is a good way to advertising the product in this way .
Advertising method for lovely way for sailing the product in all over area and the product is sail more then more in this way. By the advertising promotion own your company and product then .
I am agree in this case my opinion is that the advertising of product
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 4.0 |
| Coherence and Cohesion | 4.0 |
| Lexical Resource | 4.0 |
| Grammatical Range and Accuracy | 4.0 |
| Overall | 4.0 |
Task Achievement / Task Response — Band 4.0
The response partially addresses the task by discussing both views on advertising, but it lacks clarity and structure. Points are made, but the reasoning is often vague or unclear, such as "the advertising is successful to sailing the product." The opinion is weakly developed and not clearly articulated, which affects the overall coherence of the argument. To improve task achievement, the writer should present clearer arguments supported by specific examples.
Coherence and Cohesion — Band 4.0
Coherence and cohesion are problematic in this response. There are issues with logical flow, as ideas are not clearly linked, making it hard to follow the argument. For example, transitions such as "And the other hand" are awkward and incorrect. Sentences are often simple and lack the necessary connectors that create a coherent structure. Improved use of linking phrases and a more organized structure would help enhance coherence and cohesion.
Lexical Resource — Band 4.0
The lexical resource is limited, with several word choice errors like "presuading" instead of "persuading" and "sail" instead of "sell". Attempts to use complex phrases are undermined by inaccuracies and incorrect grammar. Words such as "common" and "good" are very basic; using more sophisticated vocabulary would enhance the essay's overall quality. Expanding lexical range and accuracy is crucial for a higher band score.
Grammatical Range and Accuracy — Band 4.0
Grammatical range and accuracy are significant areas of concern in this response. There are numerous grammatical errors, including subject-verb agreement (e.g., "the people seen" should be "the people see"). Inconsistent use of articles, as seen in "the advertising" instead of "advertising", further detracts from the clarity. Some sentences lack proper punctuation, leading to run-on sentences that are difficult to read. Focusing on sentence structure, verb tenses, and punctuation would be beneficial.
Overall feedback
Overall, while you have attempted to address both sides of the argument regarding advertising, your response lacks clarity and development. To improve, focus on structuring your essay more clearly — start with an introduction that outlines your main points, then develop each point in separate paragraphs with supporting examples. Pay attention to grammar and vocabulary; using more precise language and avoiding mistakes will enhance your writing significantly. Finally, ensure your conclusion sums up your opinion effectively.
See this exact question answered at other band scores — the same prompt compared across bands.
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