Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-20

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

In this consumerism society advertisement play vital roles in marketing the product. However, a section of society deems that advertisement significantly influencing the buying habits of peoples, while other individual believe that it is very common to see nowadays. This essay will not only discuss both the view, but reasons for my inclination will also be highlighted while concluding.

To start with, there are many reasons why advertising is extremely good at persuading individual to buy which they really do not want. The first and foremost reason is many big companies use uses celebrities, not only to influence small children but also to make them buy because of their favorite hero and heroines. For instance, Alia Bhatt is being uses for making Fruity juice product. Resulting in forcing their parents to make them by which they use for short time and not much durable. Another prominent reason is that, several big branded industries uses catchy visual and content to make advertisement popular in front of society. Thus, people tend to buy the branded products which they knew it is not much useful, just to maintain their standard in front of another.

On contrary, those people who says that advertising is common and no longer pay attention on it. Initially, so many advertisements are seen everywhere. For example, Television, You tube, and many other online websites. Despites, too many adverts people get bored and resulting in opting towards skip button as well as youngsters tend to block it. Lastly, in todays' era society is becoming more aware that companies are using advertisements just to grab the attentions.

To sum up, although there are many repetitive which makes people bored by showing same advertisements on online networking sites. I firmly reckon that, advertisement company use celebrities to grab attention of children as well as aduly

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both views and provides a personal opinion, though the conclusion is incomplete and cuts off mid-sentence. The ideas are relevant, such as the use of celebrities and the prevalence of digital ads, but the development is somewhat superficial. The position is clear, but the lack of a finished conclusion impacts the overall task completion. To reach a higher band, ensure that all arguments are fully developed and that the essay structure is complete, including a well-rounded summary that reinforces your initial stance without introducing new, underdeveloped points.

Coherence and Cohesion — Band 6.0

The essay is organized into paragraphs, and there is a logical flow between the introduction, body paragraphs, and the attempt at a conclusion. However, the use of cohesive devices is sometimes mechanical or inaccurate, such as 'On contrary' and 'Despites, too many adverts'. Referencing is occasionally unclear, and the abrupt ending significantly disrupts the coherence of the final paragraph. Improving the use of transition signals and ensuring that each paragraph has a clear, unified focus will help improve the flow and logical progression of your arguments.

Lexical Resource — Band 5.5

The vocabulary is adequate for the task but lacks precision and variety. There are several instances of awkward phrasing or incorrect word choices, such as 'consumerism society' instead of 'consumer society', and 'aduly' (likely a typo for adults). While you attempt to use topic-specific vocabulary like 'marketing' and 'branded industries', the range is limited. To improve, focus on using more sophisticated collocations and ensuring that word forms are used correctly in context. Avoid repetitive phrasing and try to incorporate more academic synonyms for common words.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. Examples include subject-verb agreement issues ('advertisement play', 'industries uses'), incorrect verb forms ('is being uses'), and punctuation errors. While the meaning is generally understandable, these recurring errors prevent the writing from reaching a higher band. Focus on proofreading for basic subject-verb agreement and ensuring that verb tenses are consistent throughout your writing. Strengthening your control over basic sentence construction will significantly improve your score.

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