Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-21
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
It is widely believed that many individuals argue about promotion of goods had significant role to convinced us to purchasing different items, while others claim that due to excessive use of advertising people no longer consider it as large thing to pay attention. In this essay, i will discuss both views before reaching to conclusion.
On the one hand, advertisement playing a big role in terms of boosting the sales of different kind of items, whether that are related to beauty, refreshment, restaurants or clothing; which help many organisations to grow their businesses in the global market. Moreover, promoting a product online left a large influence on consumers which encourage them to try these items even this cost a lot of money. For example, Facebook, Amazon and others platform are the most common and famous for advertisement almost every individuals use these platform to do shopping online. As a result, i do think promotions are successful to influence people to buy things.
On the other hand, although some people finds this amazing but there are other personnel who claims that advertising had no longer positive impact on the consumers mainly because the trend is getting outdated and people no longer pay their attention towards that which means these strategies would not bother them. For instance, younger generation have a perception in their minds, that most companies who are promoting their products are fraudulent. Therefore, they think that these type of advertisement are invaluable.
To conclude this essay, although doing commercial for businesses have some advantages and also offers certain benefits to general public. However, I believe that advertising should do in a creative way, because that will help to develop their market share. Overall, both views have their own merits, but adapting systematic approach is more beneficial in the long term.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The essay addresses both views and provides a personal opinion, meeting the requirements of the prompt. However, the development of ideas is somewhat superficial. For instance, the argument regarding the younger generation's perception of fraud is a good point but lacks sufficient elaboration to reach a higher band. The position is clear, but the conclusion is slightly repetitive and does not fully synthesize the two views discussed. To improve, you should aim to provide more specific examples or deeper analysis for each perspective to ensure the response is fully developed rather than just outlined.
Coherence and Cohesion — Band 5.5
The essay is organized into logical paragraphs, and there is a clear progression of ideas. You use basic cohesive devices such as 'On the one hand', 'Moreover', and 'To conclude', which help the reader follow your argument. However, some transitions are mechanical, and there are instances where the flow is slightly disrupted by awkward phrasing, such as 'reaching to conclusion' or 'doing commercial for businesses'. Improving the variety of linking words and ensuring that referencing (e.g., 'these platforms') is always precise will help elevate your score in this criterion.
Lexical Resource — Band 5.5
You demonstrate an adequate range of vocabulary for the task, using terms like 'global market', 'fraudulent', and 'systematic approach'. However, there are several instances of imprecise word choice and collocation errors, such as 'large thing to pay attention' instead of 'significant issue' or 'doing commercial' instead of 'running advertising campaigns'. Additionally, the word 'personnel' is used incorrectly to mean 'people'. To achieve a higher band, focus on using more precise collocations and avoiding repetitive or overly simplistic phrasing.
Grammatical Range and Accuracy — Band 5.5
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede the reader's flow. Examples include 'promotion of goods had significant role to convinced us' (should be 'has a significant role in convincing us') and 'most companies who are promoting' (should be 'that are promoting'). Subject-verb agreement and article usage are inconsistent throughout the text. While the meaning is generally clear, the frequency of these errors prevents the essay from reaching a higher band. Focus on proofreading for basic tense consistency and preposition usage.
See this exact question answered at other band scores — the same prompt compared across bands.
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