Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-23

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

While some individuals contend that when companies want people to buy things from their, they should invest more in advertising, while others argue that advertising became very old system to grab attention of the consumers. In my view, while advertising has certain merits, I firmly believe that approaching other ideas as well is ultimately a more beneficial approach because social media and influencers are more popular among young generation.

On the one hand, proponents of advertising is beneficial in certain ways. They believe that it is the traditional way that is ongoing from decades as well as beneficial to the companies. A case in point is food companies always advertise their foods and on going offers on television. However, while this perspective holds true to an extent, it does not fully address that having other ideas are proven more beneficial to the companies.

On the other hand, I side with those who maintain every style of advertising to sell their products. This is because social media and influencers are having more priority rather than advertising. For example, companies should do collaborations with the most famous and popular influencer of social media, they can collaborate their products on their social media platforms with this companies will gain so much reputation and profit as well. Therefore, the long-term advantages of this approach cannot be overlooked.

To sum up, although there are valid arguments on both sides of the debate, I am of the opinion that companies should opt for other ways rather than just doing advertisements. This is because it ensures that products positive reviews and it will become more sellable items.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both views and provides a clear personal opinion. However, the development of ideas is somewhat limited. While you mention influencers as an alternative to traditional advertising, the explanation of why traditional advertising is 'no longer paid attention to' is not fully explored. The argument remains a bit repetitive, focusing heavily on the benefits of influencers rather than deeply analyzing the psychological impact of advertising saturation. To reach a higher band, ensure that both sides of the prompt are given equal weight and that your supporting examples are more detailed and analytical rather than just descriptive.

Coherence and Cohesion — Band 6.0

The essay is organized into clear paragraphs, and there is a logical progression of ideas. You use basic cohesive devices such as 'On the one hand', 'On the other hand', and 'To sum up' to guide the reader. However, some transitions are mechanical, and the referencing is occasionally unclear, such as in the sentence 'they can collaborate their products on their social media platforms with this companies will gain so much reputation'. The flow between sentences could be improved by using a wider variety of linking words and ensuring that pronouns clearly refer back to their antecedents.

Lexical Resource — Band 6.0

The vocabulary is generally adequate for the task, but it lacks the precision and range required for higher bands. You rely on somewhat repetitive phrasing, such as 'beneficial to the companies' and 'gain so much reputation'. There are also minor issues with word choice and collocation, such as 'advertising became very old system' instead of 'an outdated method' and 'collaborate their products' instead of 'promote their products'. To improve, try to incorporate more topic-specific collocations related to marketing and consumer behavior, and focus on using more sophisticated synonyms to avoid repetition.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures. However, there are frequent grammatical errors that occasionally impede the flow of reading. For example, 'proponents of advertising is beneficial' should be 'proponents of advertising argue that it is beneficial', and 'when companies want people to buy things from their' is grammatically incorrect. There are also issues with article usage and prepositional phrases. While the meaning is generally clear, the frequency of these errors prevents the essay from reaching a higher band. Focus on subject-verb agreement and ensuring that your complex sentences are constructed accurately.

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