Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-24
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
In the modern world there are ongoing debate on the necessity of the advertisement to make influence people to buy their product. Many people believes that marketing plays a vital role on the success of selling product in the market, where many other people believes that people no longer looks at the advertisements . This essay will discaus on both prospective before giving my opinion.
Firstly, in todays time many people are too busy to looking at those advertisements while purchasing goods. It is due to the busy days , many people may not have enough time to stop by and look at the advertisement by leaving their important works. For instance, A busy business person will choose to give their valuable time to other works rather than looking at those advertisement which does not play the crusial role on their daily life.
However, there are some people as well who believe that advertisement plays very important role on selling goods or produces. Advertisement can be successful if they know their target, there are still many people who are watching advertisement in their free times and getting influensed by those advertisement. For example, there are many popular brands which are popular due to their their remarkable marketing strategy, like famous KITKAT brand which are popular and successful brands.
In my opinion, advertisement does play an important role in the business industry. Advertisement with the uniqueness and with holding deep meaning in it self can be easy to influence the people. It is better of the business to do some advertisement rather than depending on luck. It will increase the success rate as well.
In conclusion, advertisement does play significant role on the success of any company even though there are many brand without advertisement.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both views and provides a clear personal opinion. However, the development of ideas is somewhat limited. For instance, the argument regarding why people ignore advertisements is supported by a general example of a 'busy business person,' but it lacks depth. Similarly, the second body paragraph mentions 'target' audiences and 'KITKAT' as an example, but the explanation of why these are successful remains superficial. To achieve a higher band, you should expand on the 'why' and 'how' behind your points, ensuring that the link between the examples and the main argument is more robust and analytical.
Coherence and Cohesion — Band 5.5
The essay is organized into logical paragraphs, and there is a clear introduction and conclusion. You use some cohesive devices, such as 'Firstly,' 'However,' and 'In conclusion,' to signal the structure. However, the flow between sentences is sometimes mechanical, and there are instances where referencing is unclear or repetitive. For example, the phrase 'those advertisements' is used frequently, which makes the writing feel a bit circular. Improving the variety of linking words and ensuring that each paragraph has a clear topic sentence would help the progression of ideas feel more natural and sophisticated.
Lexical Resource — Band 5.0
The vocabulary is generally adequate for the task, but it lacks the precision and range required for higher bands. You rely on basic terms like 'good,' 'important,' and 'successful' repeatedly. There are also some errors in word choice and collocation, such as 'make influence people' instead of 'influence people' and 'discaus on' (spelling error). To improve, try to incorporate more topic-specific vocabulary related to marketing and consumer behavior, and focus on using collocations correctly to express your ideas with more nuance and variety.
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally distract the reader. Common issues include subject-verb agreement ('Many people believes,' 'people no longer looks') and article usage ('the advertisement'). Additionally, there are punctuation and spelling errors, such as 'todays time' and 'crusial.' While these errors do not completely impede communication, they are frequent enough to prevent the essay from reaching a higher band. Focusing on proofreading for basic subject-verb agreement and pluralization would significantly improve the clarity and accuracy of your writing.
See this exact question answered at other band scores — the same prompt compared across bands.
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