Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-24
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
It is undeniable that in today's world advertising become a important part in modern life . In this regard some people says that advertising is extremely successful at persuading us to buy things . Other think that people think that advertising is so common that we no longer pay attention to it . this essay will outline not only both perspectives but also my opinion for regarding former point of view due to many reason which will outline in forthcoming fragment with logical conclusion .
To commence with there are several points for former point of view . Firstly create desire to buy things . To explain it that people show the advertisment in this that people will encourage to buy them . For example company launched a new mobile they show ads people will buy a new mobile when their mobile was working properly . Secondly , overpacking attract the people to buy things .To clarify it that companies over packed the items to attract the people than people will buy the things when they does not need to buy them . Therefore by showing the advertisment helps to increase sales .
However there are also few point for latter point of view . First and foremost are people do not trust completely on advertising .To justify it that many people think that advertising are not always true they provide the offers but when people visited they shows the terms and policy regarding the product . In addition many people skip the advertisiment . To clarify it many ads come on our mobile but the people skip the ads because they are not like to saw the advertising. For example many social media plat form shows ads but the people skip the ads .
In conclusion there are several point for regarding latter point of view such people do not trust completely on ads .Yet according to me importance of advertising can never be neglected at any cost .
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The essay addresses both views and provides a clear personal opinion, which is a positive aspect. However, the development of ideas is limited. For instance, the argument regarding 'overpacking' is somewhat unclear and lacks a strong logical link to the prompt. The explanation of why people skip ads is better, but the overall depth of analysis is superficial. The response meets the requirements of the task, but the arguments could be more thoroughly extended to reach a higher band. The conclusion is also quite brief and does not fully synthesize the points discussed.
Coherence and Cohesion — Band 5.5
The essay is organized into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical and sometimes inaccurate, such as 'To commence with there are several points for former point of view'. There is a lack of variety in linking words, and the flow between sentences is occasionally disjointed. Referencing is sometimes unclear, and the transition between the two viewpoints could be smoother. The overall progression of ideas is present but lacks sophistication.
Lexical Resource — Band 5.0
The vocabulary is generally adequate for the task but remains quite basic and repetitive. There are several instances of awkward phrasing and word choice errors, such as 'forthcoming fragment' and 'overpacking' (likely meaning 'over-packaging' or 'excessive packaging'). The range of vocabulary is limited, and there is little evidence of less common or idiomatic language. To improve, you should focus on using more precise terminology related to marketing and consumer behavior, and work on collocations to ensure your writing sounds more natural.
Grammatical Range and Accuracy — Band 5.0
There are frequent grammatical errors throughout the text, including subject-verb agreement issues ('advertising become', 'people says', 'advertising are not always true') and punctuation errors. The sentence structures are mostly simple, with some attempts at complex sentences that are often marred by errors. While the meaning is generally clear, the high frequency of errors in basic grammar and sentence construction significantly impacts the overall quality of the writing. Focusing on basic accuracy and sentence structure will be key to improving your score.
See this exact question answered at other band scores — the same prompt compared across bands.
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