Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-24
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
In the contemporary era many individuals think that advertising is incredibly successful at persuading us to buy things. However others say that these days advertising is so common that people not longer pay attention to. This essay will both views before presenting my own opinion.
On the one hand, many brand companies are spending money on advertisement. This is because it helps to selling their products and boosts sells, advertisement encourage to people for buying new things. For that reason, Brands promotion generate high profit for the companies and individuals when they watch TV and smartphones they often watch ads, therefore they are curiosity increase after watched the advertisement. Companies as well as people both benefits for advertisement because products factories need more workers. their workload increase in sells session. To illustrate, many American companies such as Amazon, Flipkart and Tesla these companies advertise brands promotion by celebrities. As a result, numerous people purchase products after watched famous personalities.
On the other hand, some people think that advertisement nowadays very common because almost every companies advertised their brands. The main reason for this that people feel bore because social media and other market platforms every time advertised brands they often skip ads. Therefore, individuals are not watching ads For instance, Youtube biggest social media app in the world this app are using excessively, this app run a lot of ads but most of the time people skip their ads.
To conclude, numerous companies for brands promotion use advertisement for increase their sell of products. On the contrary many people most of the time skip ads because they feel boring.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The essay addresses both views presented in the prompt, but the development of ideas is limited and somewhat repetitive. While you mention that advertising helps companies and that people often ignore ads, the arguments lack depth and specific analysis. Furthermore, you failed to clearly state your own opinion in the introduction or conclusion, which is a requirement of the task. The conclusion merely restates the two sides without providing a personal stance or synthesis. To improve, ensure you explicitly state your position in the introduction and provide more detailed reasoning for your views in the body paragraphs.
Coherence and Cohesion — Band 5.0
The essay is organized into paragraphs, which is a positive step. However, the progression of ideas is often disjointed. The use of cohesive devices is mechanical and sometimes inaccurate, such as using 'For that reason' or 'On the contrary' in ways that do not logically connect the preceding and following sentences. Referencing is also occasionally unclear, making it difficult for the reader to follow the flow of your argument. To improve, focus on using transition words more naturally and ensure that each sentence logically follows from the one before it.
Lexical Resource — Band 5.0
Your vocabulary is generally limited and repetitive. You frequently use basic terms like 'advertisement', 'companies', and 'products' without much variation. There are also several instances of incorrect word forms and collocations, such as 'selling their products and boosts sells' (should be 'sales') and 'people feel bore' (should be 'bored'). The range of vocabulary is sufficient to convey the basic meaning, but it lacks the precision and flexibility required for a higher band score. Try to incorporate more topic-specific synonyms and focus on using the correct word forms.
Grammatical Range and Accuracy — Band 5.0
The essay contains frequent grammatical errors that occasionally impede communication. There are consistent issues with subject-verb agreement (e.g., 'this app are using', 'companies advertised their brands'), article usage, and sentence structure. Many sentences are fragmented or run-on, and the use of complex structures is often faulty. For example, 'this app run a lot of ads but most of the time people skip their ads' lacks proper punctuation and grammatical control. To improve, focus on mastering basic sentence construction and proofreading for common errors like verb tense consistency and pluralization.
See this exact question answered at other band scores — the same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.