Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-24
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
Few individuals argue that advertisements play a crucial role to provoke people for buying product. While others say that widespread advertisements could not attention to people. Advertisements a significant to increase products sales.
On the one hand,First and a foremast reason is introducing of product.An advertisement assist people to know about Brands,Prices,Ficture. To explain it, Apple company always tells about their product how it's Working,New features. When people say this type of advertisements. Although their phone is working well but they want this.Moreover, It tell us about their offers on products. It helps people to buy product on lower prices.
On the other hand, Some advertisements show repeatedly and for long time. Ads are so commons on Social media, YouTube and Bill boards. For example when a person watch a movie or a video on YouTube suddenly an advertisement comes while watching. He did not pay attention towards advertisement. His fully focus on video. Moreover repatly ads too can become a predominant reason. For example, I used to watch a GOG soap add on every where 2 years ago. The company did not change their ad from then to till now. Firstly I provoked people to use its but now it's sales decreased rapidly because of same advertisement.
In my opinion, An advertisement is key of boost product's sales but companies ought to change their add according treads. They should not use same ads for long time. It is important for increase their sales.
In conclusion,Advertising show us about the Products,Prices and Offers. Therefore it's helpful for us.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both views and provides a clear personal opinion. However, the development of ideas is somewhat limited. While you mention the role of advertisements in introducing products and the issue of repetition, the explanation lacks depth. For instance, the example of the 'GOG soap' is relevant but the expression is unclear, making it difficult to follow the logic. To improve, ensure that each main idea is fully supported with clear, logical reasoning rather than just listing examples. The position is consistent, but the overall task response would benefit from more sophisticated analysis of why advertising is or is not effective in the modern context.
Coherence and Cohesion — Band 5.5
The essay is organised into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate. For example, 'First and a foremast reason' is a misspelling and an awkward transition. There are also issues with referencing; in the second paragraph, 'When people say this type of advertisements' is unclear, and the connection between sentences is sometimes disjointed. To improve, focus on using a wider variety of linking words (e.g., 'consequently', 'furthermore', 'in contrast') more naturally and ensure that pronouns clearly refer back to the intended nouns.
Lexical Resource — Band 5.0
The vocabulary is limited and often repetitive. There are several instances of word-choice errors and non-standard collocations, such as 'provoke people for buying product' instead of 'persuade people to purchase products' and 'Ads are so commons'. The term 'Ficture' is likely a misspelling of 'features', and 'treads' is used instead of 'trends'. While the meaning is generally conveyed, the lack of precision and the frequent errors in word formation prevent the essay from reaching a higher band. Expanding your vocabulary to include more topic-specific collocations would significantly improve your score.
Grammatical Range and Accuracy — Band 5.0
The essay relies heavily on simple sentence structures. While there are attempts at complex sentences, they are frequently marred by grammatical errors, such as 'When people say this type of advertisements' (should be 'see') and 'It help people to buy product on lower prices' (should be 'at lower prices'). Subject-verb agreement is inconsistent, and there are frequent errors with articles and prepositions. Punctuation is also problematic, particularly with spacing and capitalization. To improve, focus on mastering basic sentence construction and ensuring subject-verb agreement before attempting more complex structures.
See this exact question answered at other band scores — the same prompt compared across bands.
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