Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-25

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

In today's development world marketing plays one of the major is selling any product. Many people argue that advertising attracts the customer, while other thinks that it does not play any important role and people often ignore it. In the following paragraphs, i intend to delve into both the views.

One of the major benefit of advertising in attracting people to buy things is that the individuals becomes more curious when they see any thing or hear about it frequently. This curiosity further lead them to do inquire about the substance and ultimately they buy it. Along with this, the object becomes trendy when it is advertise frequently. And the youth of current generation is well known to follow the trend. This increases the products necessity in youth and younger people buy the things.

Furthermore, the owner of the product also displays offer on bill board which can be visible to the people while travelling. They write the words like Sale, Discount and many more, which shows the offer. This attract many folks to buys the thing.

There are many reasons by which advertising catch our attention, but nowadays the number of advertising bill board and many other ways of advertising are increased drastically. This is due to increase in competition in the market. Mostly many companies advertise there product because of the competition in the developing world. This increase in advertising makes people frustrated, and because of it they ignore the advertisement.

By the way of conclusion, Although advertising gets ignored currently by many individuals, I personally believe that advertising is responsible in attracting peoples in many ways which further leads to buy that product.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both views and provides a clear personal opinion in the conclusion. However, the development of ideas is somewhat limited. For instance, the explanation of why advertising leads to curiosity is brief and relies on general statements rather than specific examples or deeper analysis. The second body paragraph regarding the 'frustration' caused by excessive advertising is relevant but lacks a strong connection to the prompt's core question about the effectiveness of persuasion versus indifference. The position is clear, but the supporting arguments could be more thoroughly extended to reach a higher band.

Coherence and Cohesion — Band 6.0

The essay is organized into logical paragraphs, each with a clear focus. Cohesive devices are used, such as 'Furthermore', 'Along with this', and 'In the following paragraphs', though some transitions feel a bit mechanical. The progression of ideas is generally clear, but the link between the paragraphs could be smoother. The concluding sentence effectively summarizes the writer's stance, though the introductory paragraph is slightly repetitive in its phrasing. Overall, the structure is coherent and easy to follow.

Lexical Resource — Band 5.5

The vocabulary is adequate for the task but lacks variety and precision. There are several instances of awkward phrasing, such as 'development world' instead of 'developed world' and 'displays offer' instead of 'displays offers'. The range of vocabulary is somewhat limited, relying on basic terms like 'things', 'good', and 'many'. To improve, the student should focus on using more precise collocations and academic vocabulary related to marketing and consumer behavior, rather than repeating simple words.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede the flow. Common issues include subject-verb agreement ('the individuals becomes', 'this curiosity further lead'), article usage ('the owner of the product'), and pluralization ('there product' instead of 'their products'). While the meaning is generally clear, these persistent errors in basic grammar prevent the essay from reaching a higher band. A more careful proofreading process would help identify these recurring slips.

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