Band 6.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-27
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 6.0)
Many individuals argue that advertising is effective to persuade customers, while others maintain that advertising have become so prevalent that peoples no longer look at it. I firmly believe that eye cathing advertisement can convince many customers to purchase products. This essay will examine and discuss both the sides of argument and also provide reasons behind my opinion.
On the one hand, the proponents of advertising emphasize that advertising is a crucial part to attract more cutomers. The advertisement ads and videos made by many prominent influencers, singers and actors are the best ways to convince and win heart of people to buy the items. Because people praise and love their idols due to which they easily believe them and purchase the goods. Advertising through different social media platforms is the best way possible to reach among people in many parts of the world.
On the other hand, opponents contend that advertising is barely noticed by people nowadays which is far more true. Advocates of this stance suggest that all the advertisement posters,banners and stickers in every corner of town streets have made individuals exhausted to read and look at it. Due to this reason, fellow members of the society has stopped paying attention to such advertisements. Consequently, advertising is just a lost of money nowadays.
In my opinion although the posters and banners are avoided by many individuals but the excellent content of advertising videos can not unseen by the audiences. The advertising is increasing rapidly but if a company manage to advertise in proper manner by taking feedbacks from public then it will obviously gain more customers. Despite the drawbacks of advertisement I fully convinced that to expand your business advertisement plays a vital role.
In conclusion, while advertisement has been very common among people in recent times but I wholly believe that good advertising can still grab the attentions of many people. Ultimately, advertising is the best method to win heart of people and expand business.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 6.0 |
Task Achievement / Task Response — Band 6.0
The response addresses both views and provides a clear personal position. The ideas are relevant, such as the influence of social media and the phenomenon of 'ad blindness'. However, the development is somewhat uneven. The argument regarding why people ignore ads is a bit repetitive, and the explanation of how companies can improve advertising is slightly underdeveloped. To reach a higher band, you should provide more specific examples or deeper analysis of why certain strategies work better than others. The position is consistent throughout the essay, which is a strength.
Coherence and Cohesion — Band 6.0
The essay is logically organized into clear paragraphs, each with a distinct focus. You use basic cohesive devices such as 'On the one hand', 'On the other hand', and 'In conclusion' to guide the reader. However, some transitions are mechanical, and there are instances where the flow is slightly disrupted by awkward phrasing, such as 'due to which they easily believe them'. The use of referencing is generally clear, but the connection between sentences could be improved by using a wider variety of linking words to create a more natural, sophisticated flow.
Lexical Resource — Band 5.5
You demonstrate an adequate range of vocabulary for the task, using terms like 'proponents', 'opponents', 'prevalent', and 'prominent'. However, there are several errors in word choice and collocation that occasionally hinder precision, such as 'lost of money' (instead of 'waste of money'), 'can not unseen' (instead of 'cannot go unseen'), and 'grab the attentions' (instead of 'grab the attention'). While your vocabulary is sufficient to convey your meaning, you need to focus on more accurate collocations and avoid repetitive phrasing to achieve a higher score.
Grammatical Range and Accuracy — Band 5.5
The essay contains a mix of simple and complex sentence structures. While you attempt complex sentences, there are frequent grammatical errors, particularly with subject-verb agreement ('advertising have become', 'fellow members... has stopped') and pluralization ('peoples', 'advertisement ads'). Punctuation is generally functional, but there are missing spaces after commas and some awkward phrasing that impacts readability. To improve, focus on proofreading for basic agreement errors and ensure that your complex structures are grammatically sound. The errors do not prevent understanding, but they are frequent enough to limit the score.
See this exact question answered at other band scores — the same prompt compared across bands.
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