Band 6.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.5 · Cambridge IELTS 15 · 2026-08-27
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 6.5)
A number of people argue that advertisments play a significant role in purchasing things. Others believe that advertising is so prevalent that people are not interested in them anymore. I think that ads are still important because a lot of people buy things after seeing them.
On one hand, brands spend a huge amount of money on commercials so that it can reach a large number of audience. Businesses present their goods in a glamorous and appealing way that viewers cannot resist it and buy those items as soon as they saw them. Due to advancements in technology, there is an increasing trend in campaigns to advertise their products online which results in increase in sales and generate profit. For instance, I watch many advertisements on different social media platforms and i got influenced by the products which are novel. Therefore, I bought a variety of items online through these advertisements. Recently, I bought a hot air brush for my hairs from an ad which was about how good their hair dryer to control frizz.
On the other hand, advertisments have become so common that people no longer find them appealing. While scrolling social media apps such as TikTok or Instagram, there is an advertisement after every three or four videos. So, we get used to it so much that we do not pay any attention to it and just keep on scrolling. Further, a lot of products are not useful for us and they keep appearing as ads on our social media accounts which also wastes time. For example, internet users just skip ads while using social media to save their time and money.
To conclude, advertisments are important to some people in buying useful things. In contrast, it is a wastage of time for others. In my opinion, we are encountered with different types of advertisments in our daily life, that's why, it is unable to not pay any attention to them and they still play a great role in increasing sales of brands.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 7.0 |
| Coherence and Cohesion | 7.0 |
| Lexical Resource | 6.5 |
| Grammatical Range and Accuracy | 6.0 |
| Overall | 6.5 |
Task Achievement / Task Response — Band 7.0
The response addresses all parts of the prompt, discussing both views and providing a clear personal opinion. The ideas are relevant and supported by personal examples, such as the mention of social media advertisements and the purchase of a hot air brush. However, the development of the second view—that advertising is ignored—could be more nuanced. While the position is clear throughout, the conclusion is slightly repetitive in its phrasing. To reach a higher band, ensure that the discussion of why people ignore ads is as thoroughly explored as the reasons why they are effective, perhaps by touching on the psychological concept of 'banner blindness'.
Coherence and Cohesion — Band 7.0
The essay is logically organized with a clear introduction, two body paragraphs, and a conclusion. Paragraphing is used appropriately to separate the two opposing views. Cohesive devices such as 'On one hand', 'On the other hand', 'For instance', and 'In contrast' are used effectively to guide the reader. However, there are minor issues with referencing and flow; for example, the phrase 'it is unable to not pay any attention to them' in the conclusion is slightly awkward and impacts the clarity of the final argument. Overall, the progression of ideas is logical and easy to follow.
Lexical Resource — Band 6.5
The vocabulary is generally appropriate for the task and allows for clear communication. You use some good topic-specific collocations like 'social media platforms', 'increasing trend', and 'glamorous and appealing'. However, there are some repetitive word choices and minor errors, such as 'advertisments' (spelling error) and 'for my hairs' (incorrect pluralization). The phrase 'it is unable to not pay any attention' is also lexically clumsy. To improve, focus on using more precise synonyms and ensuring correct word forms, such as using 'hair' as an uncountable noun rather than 'hairs'.
Grammatical Range and Accuracy — Band 6.0
The essay demonstrates a mix of simple and complex sentence structures. While the meaning is always clear, there are several grammatical slips. For instance, 'so that it can reach a large number of audience' should be 'a large audience' or 'a large number of people'. There are also tense inconsistencies, such as 'as soon as they saw them' (should be 'see') and 'i got influenced' (should be 'I am influenced'). Punctuation is generally fine, but the capitalization of 'i' needs to be consistent. Increasing the variety of complex structures and proofreading for subject-verb agreement would help elevate the score.
See this exact question answered at other band scores — the same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.