Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-27

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

SEVERAL INDIVIDUALS BELIEVES THAT ADVERTISING MOSTLY AFFECTS OUR MOOD OF PURCHASING THINGS WHILE, SOME OF THEM IN FAVOUR OF MARKETING ADVERTISEMENTS IS COMMON MEDIUM WHICH IS NO NEED TO PAY MIND. THIS ESSAY WILL ELABORATE BOTH PERSPECTIVE BEFORE CONCLUDING MY OPINION.

TO COMMENCE WITH, A MODE OF ADVERTISEMENT IS HIGHLY EFFECTIVE ON CONSUMER BEHAVIOR. SUCH HOW ADS SHOWS THROUGH A SOCIAL MEDIA PLATFORM WHICH ARE MAINLY TARGETED ON SPECIFIC AUDIANCE, RESULTS MAXIMUM IMPACT ON THAT GROUP. ADDITIONALLY, EFFECTIVE MARKETING CAN INFLUENCE MORE BECAUSE OF THEIR PSYCHOLOGICAL HOOKS, FEATURES, SCARCITY, AND APPEARANCE OF FAMOUS CELEBRITY CAN ENCOURAGE PEOPLE TO BUY THAT ITEM. FOR INSTANCE, COMPANY SPEND LOT OF MONEY FOR MAKE A HIGH TIAR ADVERTISEMENT TO BUILD A TRUST AND AUTHENTICITY AMONG THE CUSTOMERS.

ON THE OTHER HAND, IN THIS DIGITAL WORLD,SOCIAL MEDIA PLATFORM NAMELY, INSTAGRAM AND YOUTUBE BECOMING MORE USED SO, ADVERTISEMENTS ARE IMPLEMENTS ON THAT PLATFORM WHICH ARE MAKE DISTURBING EXPERIENCE WHILE ENTERTAINMENT OR CONSUMING SOME IMPORTANT INFORMATION THROUGH IT. FOR EXAMPLE, A PERSON WHO DO FOCUSSED STUDY WHILE WATCHING TUTORIAL ON YOUTUBE AND UNEXPECTEDLY SOME KIND OF COMMERCIALS ACCORD BETWEEN VIDEOS. MOREOVER, ADVERTISEMENTS ARE ON HUGE SCALE ON PLATFORM LIKE TELEVISIONS, WEBSITE AND POSTERS SO, PEOPLE ARE GETTING MORE COMPATIBLE TO IT IN THEIR DAILY LIFE AND TRY TO NEGLETING THEM.

IN MY OPINION, MARKETING CAMPAIGN STILL HAVE SOME POWER TO GIVE DIRECTION TO PEOPLE CHOICES BUT THEIR OVER PRESANCE MIGHT BE AFFECTS THEM.

IN CONCLUSION, CREATIVE MARKETING ADVERTISEMENT CAN STILL CUTS MULTIPLE OPTIONS OF SAME PRODUCTS WHILE, SHOWING A FAKE BENEFITS OF PRODUCT CAN DEMOLISH THE COMPANY IDENTITY.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The essay addresses both views and provides a personal opinion, meeting the basic requirements of the prompt. However, the development of ideas is somewhat superficial. While you mention psychological hooks and celebrity endorsements, these points are not fully explored or supported with deep analysis. The conclusion is brief and introduces new information (the idea of 'fake benefits') rather than summarizing the main points effectively. To improve, ensure each body paragraph has a clear topic sentence and a more detailed explanation of the 'why' and 'how' behind your arguments, ensuring your opinion is clearly stated and consistently maintained throughout the essay.

Coherence and Cohesion — Band 5.5

The essay is organized into logical paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate. For example, 'To commence with' is a slightly unnatural opening, and the transition 'Such how ads shows' is grammatically confusing, making the connection between sentences weak. Referencing is sometimes unclear, and the flow between ideas is occasionally disjointed. To reach a higher band, focus on using a wider variety of linking words (e.g., 'consequently,' 'furthermore,' 'in contrast') more naturally and ensure that each sentence logically follows the previous one without awkward phrasing.

Lexical Resource — Band 5.5

You have a sufficient range of vocabulary to convey your meaning, but there are frequent errors in word choice and collocation. Phrases like 'mood of purchasing things' and 'no need to pay mind' are non-standard and impede clarity. You attempt to use more sophisticated terms like 'authenticity' and 'scarcity,' which is positive, but these are often undermined by grammatical inaccuracies or awkward phrasing. To improve, focus on learning common collocations (e.g., 'consumer behavior' rather than 'mood of purchasing') and ensure you are using words in their correct context to avoid confusion.

Grammatical Range and Accuracy — Band 5.0

There is a mix of simple and complex sentence structures, but the accuracy is inconsistent. You struggle with subject-verb agreement ('Several individuals believes', 'ads shows') and tense usage ('advertisements are implements'). There are also frequent errors with articles and prepositions, such as 'for make a high tiar advertisement' instead of 'to create a high-tier advertisement'. While the meaning is generally understandable, these persistent errors require the reader to work harder to interpret your message. Focus on mastering basic sentence construction and proofreading for subject-verb agreement and article usage.

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