Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-27

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Whilst many people believe that advertising of products is very common because we do not pay much attention to it, I think it is highly successful at persuading us to make a purchase because it informs about a product and attracts us to try things out.

One of the main reasons of why people think advertising is not effective anymore is because of the lack of the point of differences in many promotional campaigns nowadays. The marketing strategies and promotional approaches are very repetitive and similar to other competitors. or example, most companies now promote their products through AI generated videos to reduce marketing cost, whereas the old advertisements used to invest a large amount to make marketing more creative and unique. Hence, the absence of diversity make people less anticipated about new launches.

On the other hand, I truly believe that advertisements have a significant influence on our buying habits because through this we get to know about a wide range of product and make an informed decision according to our needs and wants. For instance, girls get easily influenced by the videos of newly launched dresses in online clothing stores and end up buying them even when they do not need them. Moreover, a good marketing strategy and engaging approach make people talk about brands and buy things. For example, in many job fairs, company not only accept CVs the also promote their services and products by interactive games or displays, persuading people to buy them.

In conclusion, although it is true that advertisings are becoming less attractive because of the common marketing approach, I firmly believe advertisements in general have a huge persuasive power because it lets people know of products and influence them to buy it with unique marketing strategy.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both views and provides a clear personal opinion. The ideas are relevant, such as the mention of repetitive marketing and the role of informed decision-making. However, the development is somewhat uneven. The argument regarding 'girls' being influenced by clothing ads is a bit narrow and relies on a stereotype, which limits the depth of the analysis. To reach a higher band, you should aim to provide more sophisticated, generalized examples that explore the psychological or economic aspects of advertising rather than specific consumer demographics. The conclusion effectively summarizes your position, maintaining consistency throughout the essay.

Coherence and Cohesion — Band 6.0

The essay is logically organized with a clear introduction, two body paragraphs, and a conclusion. Paragraphing is used appropriately to separate the two opposing views. You use some cohesive devices such as 'On the other hand', 'For instance', and 'Moreover' to link ideas. However, some transitions feel slightly mechanical or forced. For example, the transition between the discussion of AI videos and the conclusion of that paragraph could be smoother. Additionally, some referencing is slightly unclear, such as the use of 'this' in the second body paragraph, which could be more explicitly linked to the preceding concept.

Lexical Resource — Band 6.0

You demonstrate an adequate range of vocabulary for the task, including terms like 'promotional campaigns', 'competitors', and 'persuasive power'. There are some minor inaccuracies in word choice and collocation, such as 'lack of the point of differences' (which is awkward) and 'make people less anticipated' (should be 'less expectant' or 'less excited'). While you attempt to use more academic vocabulary, some phrases are slightly unnatural. To improve, focus on learning collocations—words that naturally go together—rather than just individual synonyms. The vocabulary is sufficient to convey your meaning clearly, but it lacks the precision and flexibility required for higher bands.

Grammatical Range and Accuracy — Band 6.0

The essay uses a mix of simple and complex sentence structures. While you successfully use complex sentences, there are several grammatical errors that persist. For instance, 'the absence of diversity make people' (subject-verb agreement error: should be 'makes'), 'company not only accept CVs the also promote' (should be 'companies not only accept CVs but also promote'), and 'advertisings' (advertising is an uncountable noun). These errors do not impede communication, but they are frequent enough to prevent a higher score. Focus on proofreading for subject-verb agreement and pluralization to improve your accuracy.

See this exact question answered at other band scores — the same prompt compared across bands.

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