Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-27

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Whilst many people believe that advertising of products is very common because we do not pay much attention to it, I think it is highly successful at persuading us to make a purchase because it informs about a product and attracts us to try things out.

One of the main reasons of why people think advertising is not effective anymore is because of the lack of the point of differences in many promotional campaigns nowadays. The marketing strategies and promotional approaches are very repetitive and similar to other competitors. or example, most companies now promote their products through AI generated videos to reduce marketing cost, whereas the old advertisements used to invest a large amount to make marketing more creative and unique. Hence, the absence of diversity make people less anticipated about new launches.

On the other hand, I truly believe that advertisements have a significant influence on our buying habits because through this we get to know about a wide range of product and make an informed decision according to our needs and wants. For instance, girls get easily influenced by the videos of newly launched dresses in online clothing stores and end up buying them even when they do not need them. Moreover, a good marketing strategy and engaging approach make people talk about brands and buy things. For example, in many job fairs, company not only accept CVs the also promote their services and products by interactive games or displays, persuading people to buy them.

In conclusion, although it is true that advertisings are becoming less attractive because of the common marketing approach, I firmly believe advertisements in general have a huge persuasive power because it lets people know of products and influence them to buy it with unique marketing strategy.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both views and provides a clear personal position. The ideas are relevant, such as the mention of AI-generated content and the influence of social media on consumer behavior. However, the development is somewhat uneven. The first body paragraph regarding the 'lack of point of differences' is a strong point, but the second body paragraph relies on anecdotal examples, such as 'girls get easily influenced by the videos of newly launched dresses,' which is a bit narrow. To reach a higher band, ensure that arguments are supported by more generalized, analytical reasoning rather than specific, personal observations. Overall, the task is fully addressed.

Coherence and Cohesion — Band 6.0

The essay is logically organized into clear paragraphs, each with a distinct focus. Cohesive devices are used, such as 'On the other hand,' 'For instance,' and 'In conclusion,' which help guide the reader through the argument. However, there are some instances where the flow is slightly mechanical or awkward, such as the transition 'Hence, the absence of diversity make people less anticipated about new launches.' The use of referencing is generally clear, though some sentence structures could be more fluid to improve the overall progression of ideas.

Lexical Resource — Band 6.0

The vocabulary is generally adequate for the task. You have used some topic-specific terms like 'promotional campaigns,' 'marketing strategies,' and 'informed decision.' However, there are some inaccuracies in word choice and collocation, such as 'less anticipated about' (should be 'less excited about' or 'less expectant of') and 'advertisings' (advertising is an uncountable noun). To improve, focus on using more precise collocations and avoiding the pluralization of uncountable nouns. The range is sufficient to convey your meaning clearly, but lacks the sophistication required for a higher band.

Grammatical Range and Accuracy — Band 6.0

The essay demonstrates a mix of simple and complex sentence structures. While the meaning is consistently clear, there are several grammatical errors that persist. For example, 'one of the main reasons of why' is redundant (should be 'one of the main reasons why'), and 'company not only accept CVs the also promote' contains a subject-verb agreement error and a typo ('the' instead of 'they'). Additionally, there are minor punctuation and article usage errors throughout. To improve, focus on subject-verb agreement and proofreading for small slips that occur during drafting.

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