Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-28

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Advertising is a good strategy bring adopted by the companies or agencies to sell their products in the market. Many companies get successful because of their advertising at it really boosts up their sales but some people think that it has now become a common practice. In my opinion, good advertising is very important for a company to grow.

Advertising is an art to attract people's attention and to trick them into buying different sort of things. A company with good advertising strategies attract more customers than a company without any advertisement facilities. For a good advertisement a company needs a competitive, creative and hardworking marketing team which comes up with different kinds of ideas which gives that company an edge from others. For example, there is a cookie company in Pakistan, known as Crumble, that company runs on their top level marketing skills. They comes up with new ideas that gen-z loves to watch, they use viral memes for advertisement, moreover, they are so active on their social media and interacts with the audience to keep them engaged. Whenever they launch any new cookie flavors, they spend weeks advertising it through different ideas before launching it, this strategy makes people very curious and they go to buy cookie once they're being launched. This is the sole reason for their success besides having yummy cookies.

Coming towards the second point of view, that is also correct to some extent because there are many companies which spends hours working on advertising yet they do not provide any good service or product so people usually ignore such companies. For example, Zong is a mobile networking company in Pakistan they do come up with different marketing strategies but their network sucks so people don't prefer buying it. No matter how hard they work on advertising if they are not selling any valuable product or service their advertisement is of no use. Yes, the idea of advertising has become very common now but coming up with captivating ideas to gather people's attention is a big task and the companies that adopt this strategy while giving quality product and service wins.

In conclusion, although an idea has become common doesn't mean companies should ignore working on their marketing skills. Having great advertising skills means your company will be touching the sky in no time if you provide quality services alongside advertisement.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both views and provides a clear personal opinion. The ideas are relevant and supported by specific examples, such as the 'Crumble' cookie company and the 'Zong' network provider. However, the development is somewhat uneven. The first body paragraph is well-supported, but the second paragraph focuses more on the quality of the product rather than the effectiveness of advertising itself. To reach a higher band, ensure that the arguments remain strictly focused on the prompt's core question—whether advertising is persuasive or easily ignored—rather than shifting the focus to product quality.

Coherence and Cohesion — Band 6.0

The essay is logically organized into clear paragraphs, each with a distinct focus. There is a clear introduction, two body paragraphs, and a conclusion. Cohesive devices are used, such as 'For example,' 'Moreover,' and 'In conclusion,' which help guide the reader. However, some transitions are slightly mechanical or repetitive, and the flow between sentences could be smoother. For instance, the phrase 'Coming towards the second point of view' is a bit informal. Improving the variety of linking words and ensuring that referencing is precise would enhance the overall coherence.

Lexical Resource — Band 5.5

The vocabulary is adequate for the task, allowing the writer to express ideas clearly. There is an attempt to use topic-specific vocabulary like 'marketing strategies,' 'engaged,' and 'captivating.' However, the range is somewhat limited, and there are instances of imprecise word choice, such as 'good strategy bring adopted' (should be 'being adopted') and 'network sucks' (too informal for an academic essay). To improve, the student should focus on using more precise academic collocations and avoiding colloquialisms to convey a more professional tone.

Grammatical Range and Accuracy — Band 5.5

The essay uses a mix of simple and complex sentence structures. While the meaning is generally clear, there are frequent grammatical errors that affect the fluency of the text. Examples include subject-verb agreement issues ('They comes up,' 'companies which spends'), incorrect verb forms ('once they're being launched'), and minor punctuation errors. While these errors do not impede communication, they are frequent enough to prevent a higher score. Increasing the variety of complex structures and proofreading for basic subject-verb agreement would significantly improve the accuracy of the writing.

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