Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-29
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
Advertisements are play crucial role in developing mindset of people to buy things. According to some people opinion, advertisement has no contribution they even pay no attention to it, while for some people this is quite successful at persuading to buy things. In this essay, I will discuss both views, my opinion and draw the conclusion.
Some people argued that advertising is extremely successful due to the fact, when some updated thing launch they will enable people to understand its features in relaxing manner. Afterwards, they will rush toward market and buy that item on behalf of advertisement. For example, when there is new launch of i-phone series, people keeping up with advertisements, and change their phone with updated model. Additionally, this is save and convenient to save time as well.
In contrast, some people pay no attention to advertisement, because these are just fooling people. They can sell anything through advertising. For instance, If people interested in buy something they would definitely buy it from the market by checking its productivity. Some of them also though advertising is just to misguide people for the sake of money.
From my perspective, I prefer advertising is essential over non-advertisement. This results in to keep in touch or stay updated just through one advertisement.
In conclusion, according to the competitive perspective everyone has its own thought, but a balance approach should be required to maintain a healthier environment that will prove advantageous in future. Although advertisement attracts people, it has a strong influence on society.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The essay addresses both sides of the argument and provides a personal opinion, fulfilling the basic requirements of the prompt. However, the development of ideas is somewhat superficial. For instance, the argument regarding advertisements being 'fooling' is not fully expanded, and the personal opinion provided in the fourth paragraph lacks depth, failing to explain why the writer prefers advertising beyond a vague mention of staying 'updated'. The conclusion is also quite generic and does not effectively synthesize the arguments presented. To improve, you should provide more specific, logical reasoning for your claims and ensure your personal stance is clearly integrated throughout the essay rather than appearing as an afterthought.
Coherence and Cohesion — Band 5.5
The essay is organized into clear paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate. Phrases like 'According to some people opinion' and 'From my perspective' are used, but the transitions between sentences are sometimes abrupt. The logical progression within paragraphs is hindered by awkward phrasing, such as the jump from discussing iPhone launches to the idea of saving time. To reach a higher band, focus on using a wider variety of linking words and ensure that each sentence flows naturally into the next, creating a more cohesive argument.
Lexical Resource — Band 5.5
The vocabulary is generally adequate for the task but lacks the precision and range required for a higher score. There are several instances of awkward word choices and non-standard collocations, such as 'relaxing manner' instead of 'convenient way' or 'in an accessible way', and 'productivity' when referring to product quality. Some phrasing is repetitive, and the overall range is limited to basic, everyday language. To improve, try to incorporate more topic-specific vocabulary related to marketing and consumer behavior, and pay closer attention to how words are combined in English to avoid unnatural phrasing.
Grammatical Range and Accuracy — Band 5.5
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. Common issues include missing articles ('the market', 'the advertisement'), incorrect verb forms ('Advertisements are play'), and subject-verb agreement errors ('everyone has its own thought'). While the meaning is generally understandable, the high frequency of these errors prevents the essay from reaching a higher band. You should focus on proofreading for basic grammatical accuracy, specifically regarding articles, pluralization, and verb tense consistency, as these are recurring issues throughout your writing.
See this exact question answered at other band scores — the same prompt compared across bands.
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