Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-29
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
In an era characterized by rapid change of social and technological change , the growing prevalence advertising has become a matter of increasing concern, which bring certain potential benefits along with legitimate concerns. Some individuals believe that, advertising is very successful in making people to shop. On the other hand, people reflect that, advertising is very pervasive to pay attention to it. I acknowledge that advertising is persuading individual to buy, however I believe that it is very common to ignore them.
On one hand, some individuals reflect that adds make them to buy products, advertising agencies are using exquisite strategies to attract people, add makers are targeting diverse area in which they play there add, because they know the viewers choices so people became interesting in buying that products. For instance, advertising agencies hire super stars for certain products to target stars fan following, because they know that numerous fans idealized stars and try to copy them. If the product is related to kids, advertising agencies will target kids channels. For example, product is Oreo biscuits and the add of these biscuits will mostly plays on cartoons channels, so kids saw add want to have it.
On the other hand, people believe that, nowadays it is very pervasive to ignore advertisements because people are used to it, technology bring wide change in consumer mind and they are well aware of their choices. For instance, While using different applications in smart phone or tablets there are a lots of adds pop up on screen just to divert the user, however, people are able to understand what they need and how to ignore these adds. Nowadays there are numerous add blockers options available to block these adds.
In comparison, i believe that in contemporary life every person is educated and well aware of there needs and wants, they already know the strategy of advertising companies that how they attract consumers. It is very pervasive for new generations to ignore the add by one touch.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both views and provides a clear personal opinion. However, the development of ideas is somewhat superficial. While you mention celebrity endorsements and children's channels, the explanation of why advertising is 'so common that we no longer pay attention' is slightly repetitive. To reach a higher band, ensure that your arguments are fully extended with more nuanced analysis rather than just listing examples. The position is consistent throughout, but the conclusion could be more robust by synthesising the two views rather than simply restating your stance.
Coherence and Cohesion — Band 5.5
The essay is organised into logical paragraphs, and there is a clear progression of ideas. You use some cohesive devices like 'On one hand' and 'In comparison', though some transitions feel mechanical or slightly misused, such as 'In comparison' to introduce a conclusion. Referencing is generally clear, but there are instances where the flow is interrupted by awkward phrasing. Paragraphing is used appropriately to separate the two viewpoints and your own opinion, which helps the reader follow your argument structure.
Lexical Resource — Band 5.5
The vocabulary is adequate for the task but lacks precision and variety. You rely on basic terms like 'very pervasive' and 'very common' repeatedly. There are also several word-choice errors, such as 'add' instead of 'ad' or 'advertisement', and 'interesting' used incorrectly in 'people became interesting in buying'. To improve, focus on using more academic collocations and synonyms to avoid repetition. The spelling of 'add' for 'advertisement' is a recurring error that detracts from the overall quality of the writing.
Grammatical Range and Accuracy — Band 5.5
There is a mix of simple and complex sentence structures, but the accuracy is inconsistent. You frequently struggle with subject-verb agreement and article usage, such as 'technology bring wide change' and 'the add of these biscuits'. Punctuation is also problematic, with several comma splices and unnecessary commas. While the meaning is generally clear, the frequency of these grammatical errors is noticeable. To improve, focus on proofreading for basic errors like pluralisation and verb tense consistency, and try to incorporate more complex structures with greater control.
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