Band 6.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-31
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 6.0)
Some people say that advertising is extremely successful at persuading us to buy things. While other people think that advertising is so common that we no longer pay attention to it. This essay will discuss both views before explaining why I support that advertising is extremely successful at persuading people.
Some people think that advertising is so common that we no longer pay attention. One reason I agree is that people nowadays do not have preferences for common product. This is because there are many similar product in the market from different companies and each one is trying to advertise their product. Furthermore the products advertising lacks distinguishable attraction among them. As a result, people tend to not pay attention to the product advertising and ultimately not pay attention to the brand of the product they buy. For example, people will not pay attention anymore if there are 8 brands that selling similar bottled water.
People who oppose this believe that advertising is extremely successful at persuading people to buy things. One reason I agree is that advertising can make people prefer specific brand. The reason is that advertising can glorify and romantizes a common goods. Furthermore, people start to relate to the product not only by the basic function of the good but also the prestige and perception the product advertises. For example between a cheap and a expensive designer bag actually have same functionality. However the expensive bag is advertised as a proof of lavish life. Thus, people willing to spend huge amount of money and time just to buy the expensive bag. Personally I find this view more convincing because of these phenomenon and example.
In conclusion, although both views have merits, I believe that advertising can persuade people to buy things. This is because advertising can alter people perception of a common goods into something else. Therefore people will view some product have higher value and willing to pay more for that particular product.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 6.0 |
Task Achievement / Task Response — Band 6.0
Esai ini membahas kedua pandangan dan memberikan posisi pribadi yang jelas. Ide-idenya relevan dan umumnya dikembangkan dengan baik, terutama argumen mengenai dampak psikologis dari branding. Namun, paragraf isi pertama sedikit repetitif, dan pengembangan argumen 'advertising is ignored' bisa lebih bernuansa. Tanggapan ini mencakup semua bagian dari perintah, tetapi contoh pendukungnya, seperti poin '8 brands of bottled water', agak terlalu sederhana. Untuk mencapai band yang lebih tinggi, pastikan penjelasan tentang mengapa orang mengabaikan iklan dieksplorasi secara menyeluruh seperti argumen tandingan.
Coherence and Cohesion — Band 6.0
Esai ini disusun secara logis dengan pendahuluan yang jelas, dua paragraf isi, dan kesimpulan. Pembuatan paragraf digunakan dengan tepat. Perangkat kohesif hadir, seperti 'Furthermore', 'As a result', dan 'In conclusion', meskipun beberapa transisi terasa agak mekanis. Ada masalah sesekali dengan referensi; misalnya, kalimat pembuka adalah fragmen ('While other people think...'), yang mengganggu alur. Secara keseluruhan, perkembangan ide sudah jelas, tetapi penggunaan perangkat kohesif bisa lebih bervariasi dan alami untuk mencapai skor yang lebih tinggi.
Lexical Resource — Band 5.5
Kosakatanya memadai untuk tugas ini, memungkinkan penulis untuk mengekspresikan ide dengan jelas. Ada upaya untuk menggunakan kosakata yang kurang umum, seperti 'glorify', 'romantizes' (kesalahan ejaan: romanticizes), dan 'prestige'. Namun, ada beberapa ketidakakuratan dalam pilihan kata dan kolokasi, seperti 'distinguishable attraction' dan 'common goods' (seharusnya 'common goods' atau 'a common good'). Meskipun jangkauannya cukup untuk menyampaikan makna, kurangnya ketepatan dan kesalahan ejaan sesekali mencegahnya mencapai band 7.0.
Grammatical Range and Accuracy — Band 5.5
Esai ini menggunakan campuran struktur kalimat sederhana dan kompleks. Ada beberapa kesalahan tata bahasa, termasuk masalah kesesuaian subjek-predikat ('there are many similar product', '8 brands that selling') dan fragmen kalimat. Tanda baca umumnya fungsional, tetapi struktur kalimat dalam pendahuluan cacat. Meskipun kesalahan ini tidak menghambat komunikasi, kesalahan tersebut sering terjadi sehingga membatasi skor. Untuk meningkatkan, fokuslah untuk memastikan konsistensi penjamakan dan menghindari fragmen kalimat dengan menghubungkan klausa dependen ke klausa utama dengan benar.
See this exact question answered at other band scores — the same prompt compared across bands.
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