Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-31

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Advertising is one of the most important components for any enterprise to succeed. The growth of the business depends on the number of customers which can be attracted by the means of advertisements. Advertising is the source of information through which consumers know about the products of the company. Some people argue that advertising is successfully persuading us to purchase things. While some think that not enough attention is provided to the advertisements as they seem to be so common.

To begin with, advertisements help in providing knowledge about the products and services companies are offering to a wide range of buyers. It provides details about the special features of the products, designs available, discounts, special offers and so on. Moreover, entrepreneurs design their advertisements in a fascinating manner which attracts more and more customers. For instance, electronics companies provide an advertisement during the festival season that reflects special offers and huge discounts on the electronic appliances which successfully persuade customers to buy them and helps the owners to earn higher profits.

Contrary to this, others argue that customers no longer pay attention to the advertisements. Firstly, some businesses display their advertisements repeatedly that the viewer finds it monotonous and pay less attention. Furthermore, some advertisements do not provide sufficient information, so the consumers considered it as of no use and simply ignores it. To elaborate, various enterprises are using same designs and methods in order to advertise their products which make customers less interested. To exemplify, various stores selling smartphones uses similar way of advertising mobile phones also without giving proper description that does not match the interest of the consumers.

To recapitulate, in my perception, although advertisements are becoming very common day-by-day, it is a useful way to provide necessary information and awareness to the consumers about the products. Owners are successful in attracting customers in a large number. Additionally, every coin has two sides, in the same way this phenomenon has also both aspects having individual values and neither of them can be stated wrong but still I agree that advertisements are really essential for both the customers and companies as well.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both views and provides a clear personal opinion in the conclusion. The ideas are relevant, such as the role of advertising in providing information versus the issue of consumer fatigue. However, the development of these ideas is somewhat generic. For instance, the example of smartphone stores is a good start but lacks depth. To reach a higher band, you should ensure that your arguments are more fully extended with more specific analysis rather than just listing reasons. Your position is consistent, but the final paragraph could be more integrated into the overall argument rather than just summarizing.

Coherence and Cohesion — Band 6.5

The essay is logically organized with a clear introduction, body paragraphs, and a conclusion. You use a variety of cohesive devices such as 'To begin with', 'Moreover', 'Contrary to this', and 'To recapitulate'. While these are effective, some transitions feel slightly mechanical. The paragraphing is appropriate, and each paragraph has a clear central topic. To improve, focus on creating smoother transitions between sentences within paragraphs to ensure the flow of ideas is more natural and less reliant on standard linking phrases.

Lexical Resource — Band 5.5

You demonstrate an adequate range of vocabulary for the task, using terms like 'components', 'monotonous', and 'phenomenon'. However, there are some inaccuracies in word choice and collocation, such as 'considered it as of no use' (should be 'consider them useless') and 'same designs and methods' (should be 'the same designs'). The vocabulary is generally functional but lacks the precision and sophistication required for higher bands. Expanding your range to include more topic-specific collocations would significantly enhance your score.

Grammatical Range and Accuracy — Band 5.5

You use a mix of simple and complex sentence structures. While the meaning is always clear, there are several grammatical errors, such as subject-verb agreement issues (e.g., 'various stores... uses similar way' should be 'use a similar way') and article usage errors. Some sentences are slightly clunky, which impacts the overall fluency. To improve, focus on proofreading for basic errors like pluralization and verb tense consistency. Increasing the variety of complex structures while maintaining accuracy will help you move into the higher bands.

See this exact question answered at other band scores — the same prompt compared across bands.

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