Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-09-01

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Advertisements has become an integral part of a modern life. Some people believes that advertising is highly effective to gains the consumer attention, while others argue that advertisement has become an accustomed for people they simply ignored them. The essay will discuss the both views before presenting my personal view.

On the other hand, advertisement plays a crucial role in marketing business. Some companies use the modern technology for advertising. Such as online advertising system through online adds, various advertising posters. Many people think that advertising extremely useful for profits. Companies spend billions each year they know it works. For instance, many companies through collaborations of celebrities and social media influencers gaining customers and public attention. On websites, social media and public places have a number of advertising pamphlets of branded companies.

Some people argue that advertising is now so common that we simply ignore it. In these days, we are exposed to hundreds of ads while using Instagram , You tube, Facebook or watching TV. Overexposure of ads people losing their interest in various brands or simply skip those ads. Sometimes, people use ads-blockers.

In my opinion, advertising remains a powerful tool in business marketing. Advertising is a great way for company decisions influencing. Advertising is a effective way when it is creative and targeted. In conclusion, people may think they ignore advertising, but it continues play a major role in persuading us to purchase products. Some advertisements which involves celebrities attracts the customers and public. Overall, I think advertisement is a amazing and thrilling tool for business companies.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The essay addresses both views and provides a clear personal opinion. However, the development of ideas is somewhat superficial. For instance, the argument regarding 'overexposure' is mentioned but not fully explored with specific consequences or deeper analysis. The introduction contains a minor error in the thesis statement structure, and the conclusion repeats points rather than synthesising them. To reach a higher band, you should aim to provide more detailed explanations and specific examples for each viewpoint, ensuring that your own opinion is integrated more naturally into the body paragraphs rather than just stated in the introduction and conclusion.

Coherence and Cohesion — Band 6.0

The essay is organised into logical paragraphs, and there is a clear progression of ideas. You use some cohesive devices, such as 'On the other hand' and 'In conclusion', to link sections. However, the use of linking words is sometimes mechanical or slightly misused, such as starting the second paragraph with 'On the other hand' when it does not contrast with the previous paragraph. Additionally, some sentences within paragraphs feel disjointed. Improving the variety of cohesive devices and ensuring they are used to create a smoother flow between sentences would significantly enhance the coherence of your writing.

Lexical Resource — Band 6.0

You demonstrate an adequate range of vocabulary for the task, using terms like 'integral part', 'collaborations', and 'overexposure'. However, there are several instances of word-choice errors and awkward phrasing, such as 'gains the consumer attention' instead of 'gain consumer attention' and 'advertisement has become an accustomed' instead of 'has become customary'. Some vocabulary is repetitive, particularly the word 'advertising'. To improve, focus on using more precise collocations and varying your word choices to avoid repetition, while ensuring that the words you choose are grammatically appropriate for the context.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and complex sentence structures. However, there are frequent grammatical errors that occur throughout the text, such as subject-verb agreement issues ('Advertisements has', 'Some people believes') and article usage errors ('a modern life', 'a effective way'). While these errors do not generally impede communication, they are persistent. To achieve a higher band, you need to focus on proofreading for basic grammatical accuracy, particularly with verb forms and articles, and attempt to use a wider variety of complex structures with greater precision.

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