Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-02

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

some indiviuals asked that advertising is extremely successful at persuading us to buy things . while other think that advertising is so common that we no longer pay attention .Advertisement is very important for any company,s popularity. I will discuss both these views and also give my opinion.

On first hand , many peoples want discountes for shopping so advertisement will attract them to buy things . while some person who need nothing but the attractive advertisement will interact them to buy things. few indiviuals just do thier shopping after seen discounted offer because it was their nature .

For example , my uncle was 62 year old and he just shopping when they get discounted offer or some buy one get one free advertisement offers .

on second hand , their was also many peoples who don,t pay attention to advertisement , because some persons thought that they will buy thing when its need arrived ,

some people also dont buy thing because they don,t have money to buy things.

however ,many people are very mature they thought that advertised products quality are very bad .

In my opinion , both type of peoples exist in world . but i thought that we have buy things that will advertised becasue we will save money from these discounted products but if the quality of advertised product is not good then we dont buy things.

To conclude that , many people are attract with advertisement but some people dont pay attention to advertisement beacause they say many advertise that they will ignore them.some also thought that advertisement are annoying.

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses both views and provides a personal opinion, meeting the basic requirements of the prompt. However, the development of ideas is limited and often repetitive. For instance, the argument regarding discounts is mentioned multiple times without significant expansion. The personal opinion is somewhat contradictory, as you suggest buying advertised products to save money but then state you do not buy them if the quality is poor. To improve, ensure each paragraph focuses on a distinct, well-supported argument rather than listing general observations. The conclusion should also clearly restate your position rather than just summarizing the points already made.

Coherence and Cohesion — Band 5.0

The essay is organized into paragraphs, but the flow between and within them is often mechanical or disjointed. While you use some cohesive devices like 'however' and 'for example', they are sometimes used incorrectly or in a way that does not logically connect the ideas. The transition 'on first hand' and 'on second hand' is non-standard and distracting. Additionally, the referencing is occasionally unclear, making it difficult for the reader to follow the progression of your argument. Improving the use of linking words and ensuring each paragraph has a clear topic sentence would significantly enhance the coherence of your writing.

Lexical Resource — Band 5.0

The vocabulary is limited and repetitive, relying on basic terms like 'things', 'buy', and 'advertisement'. There are frequent errors in word choice and collocation, such as 'interact them to buy' instead of 'persuade them to buy' and 'seen discounted offer' instead of 'seeing discounted offers'. The spelling errors, such as 'indiviuals', 'thier', and 'becasue', are frequent and occasionally impede the flow of reading. To reach a higher band, you should aim to use a wider range of vocabulary related to the topic, such as 'consumer behavior', 'marketing strategies', or 'brand awareness', and pay closer attention to accurate spelling and word forms.

Grammatical Range and Accuracy — Band 5.0

The essay relies heavily on simple sentence structures. While there are attempts at complex sentences, they are often marred by grammatical errors, such as 'my uncle was 62 year old and he just shopping' and 'many people are attract with advertisement'. Punctuation is also problematic, with frequent misuse of commas and apostrophes (e.g., 'company,s', 'don,t'). Subject-verb agreement and tense consistency are significant issues throughout the text. To improve, focus on mastering basic sentence construction and proofreading for common errors like pluralization and verb forms. Increasing the variety of sentence structures will also help demonstrate better grammatical control.

See this exact question answered at other band scores — the same prompt compared across bands.

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