Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-03
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Today, I would talk about advertising the product is good impact on people or negative. Some people think that advertising is very successful and its persuading on us to buy anything. Today we live in a busy world we do not have any extra time to check what new is launched. So if we see add we se know every new thing. This is very helpful. All new things we know from adds. If some start your work and they want to grow up your work , so he start advertising. This is vey helpful to their. But another point some people said, that the advertising is very common that we are no longer pay attention to it. They thinks that we are not attract from adds, because this is vey common. In todays world every people is advertising to their products. If theirs quality are not good , they advertise their products everyone has want to use these products. If the quality is not good they feel very bad. So that is why he pay no longer attention to ads. They says that every thing is on add how is posiblle that every thing is good. This is the main reason every people is no attracts to adds. I think that advertising is very successful and it had a good impacts on people to buy every thing. In today world this is very helpful and good. people know every new thing which is new launched and they decide to borrow these things or not.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both views and provides a personal opinion, meeting the basic requirements of the task. However, the development of ideas is limited and repetitive. For example, the argument that advertising is helpful is stated multiple times without sufficient supporting evidence or examples. The explanation of why people ignore ads is also somewhat simplistic. To improve, you should aim to provide more detailed explanations and specific examples to support your points, ensuring that each paragraph contributes to a well-structured argument rather than just restating the same idea.
Coherence and Cohesion — Band 5.0
The essay lacks clear paragraphing, which makes it difficult to follow the progression of ideas. While there are some attempts at cohesive devices like 'So', 'But', and 'In today world', they are used in a mechanical and repetitive way. The transition between the two viewpoints and your own opinion is abrupt. To improve, you should use clear paragraph breaks to separate the introduction, the two viewpoints, and your conclusion. Additionally, try to use a wider variety of linking words and phrases to connect your sentences and ideas more naturally.
Lexical Resource — Band 5.0
The vocabulary is quite limited and repetitive, relying on basic words like 'good', 'helpful', and 'things'. There are several instances of incorrect word choice and collocation, such as 'advertising the product is good impact' and 'we are not attract from adds'. Some words are misspelled, such as 'add' instead of 'ad' or 'advertisement', and 'posiblle'. To reach a higher band, you need to expand your range of vocabulary by using more precise terms related to the topic of marketing and consumer behavior, and pay closer attention to word forms and spelling.
Grammatical Range and Accuracy — Band 5.0
The essay contains frequent grammatical errors that occasionally impede communication. There are issues with subject-verb agreement (e.g., 'every people is advertising'), incorrect verb tenses, and sentence structure (e.g., 'If theirs quality are not good'). The range of structures is limited, consisting mostly of simple sentences. To improve, you should focus on mastering basic sentence construction, including correct verb forms and pluralization. Incorporating a wider variety of complex sentence structures, such as using relative clauses or conditional sentences, would also help demonstrate better control over grammar.
See this exact question answered at other band scores — the same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.