Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-09-03
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
Advertising is salient role in modern society. Some people believe that advertisements are highly effective in convenience us to purchase the products. Some people argue with that advertisements are common that they no longer noticed them. This essay will discuss both views and I believe that advertising is still impact when it is creative and relevent.
Advertisements a key roles to awareness to the people. Advertising is strongly persuading people's purchasing decisions. Advertising to the company higher investments. The companies are provided a discount by advertisement so people can easily aware to this place or company provide a discount by affordable price. The companies us attractive pictures, memorable slogans and special offer to make this products appealing to the customers. Moreover advertisements on social media are often designed according to the people's interests and online activities. For example , someone research to the particular types of a smartphone online, they may subsequently see advertisements for similar phones.
On other hand many individuals believe that advertisements have more common to be effective. Nowadays, people see the advertisements on television, websites, social media platforms, mobile applications and even public transport. As a result, consumers become a more exhuasted of seeing a same types of messages repeatedly and simply ignore them.
In my opinion, although people are ignoring advertisements because they are exposed to them so frequently, remain is effective marketing tool and particulary useful when they offer useful information or attractive discount.
In conclusion, advertising can persuading to the purchased products. However, excessive and repetitive advertisements are often ignored.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both views and provides a clear personal opinion, meeting the requirements of the prompt. However, the development of ideas is somewhat limited. For instance, the explanation of why advertising is effective relies on general statements like 'attractive pictures' and 'memorable slogans' without deeper analysis. The second view regarding the saturation of advertisements is also briefly handled. While the position is consistent, the supporting arguments lack the depth required for a higher band score. The conclusion is a bit repetitive and does not fully synthesize the arguments presented in the body paragraphs.
Coherence and Cohesion — Band 5.5
The essay is organized into logical paragraphs, which helps the reader follow the argument. There is an attempt to use cohesive devices such as 'Moreover', 'For example', and 'On other hand'. However, the use of these devices is sometimes mechanical or inaccurate, such as the missing 'the' before 'other hand'. Additionally, some sentences lack smooth transitions, making the flow feel slightly disjointed. Referencing is generally clear, but the overall progression of ideas could be improved by using a wider variety of linking words to connect sentences more naturally.
Lexical Resource — Band 5.5
The vocabulary is generally adequate for the task, but it is often repetitive and lacks precision. There are several instances of word-choice errors, such as 'convenience us' instead of 'convince us', 'advertising is still impact' instead of 'impactful', and 'exhuasted of seeing' instead of 'exhausted by'. The range of vocabulary is somewhat limited, relying on basic terms. To improve, you should focus on using more precise collocations and ensuring that words are used in their correct grammatical form (e.g., using 'persuade' as a verb rather than 'persuading' in certain contexts).
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. Examples include 'Advertising is salient role' (missing article), 'Advertisements a key roles' (missing verb), and 'someone research to the particular types' (incorrect verb tense and preposition). Subject-verb agreement and article usage are consistent areas of weakness. While the meaning is generally understandable, the high frequency of these errors prevents the essay from reaching a higher band. Focusing on basic sentence construction and proofreading for articles and verb forms would be highly beneficial.
See this exact question answered at other band scores — the same prompt compared across bands.
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