Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
It is often argued that advertising has become controversial issue in the modern world. Some people believe that it may bring a significant benefit. Whereas others claim that it can creates various drawbacks. This essay will discuss both views before presenting my opinion.
On the one hand, there are several advantages of why advertisement is considered beneficial. Firstly, it can improve effectively, productively and convenience in daily life. it can make people life easier to buy something. For example, some individual can easily borrow those things which they can see in the add. Therefore, it is clear that advertising can have a positive effect on people lives.
On the other hand, there are many negative effect of add on people's life. To begin with, it can lead stress, inequality and dependency in some situations. It can provide better opportunities for work or professional development. They cannot think that what kind of add is suitable for them. Furthermore, they may spend too much money and time on it without any research.
In my opinion, that advertisement have both positive and negative effects. Individuals can easily buy those things which can they use. They have seen it on television and mobiles also, and they can order at home.
In conclusion, although there are different perspectives on advertisement. In my opinion it is play a vital role on people's lives and young generation also. Overall, a balanced and well-considered approach is needed to address this issue effectively.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response fails to meet the minimum word count requirement of 250 words, which negatively impacts the task achievement score. While you have attempted to address both views, the development of ideas is superficial and lacks depth. For instance, the arguments regarding the benefits and drawbacks of advertising are repetitive and lack specific, logical examples. The 'opinion' section is vague and does not clearly synthesize the two perspectives discussed. To improve, ensure you fully explore each viewpoint with distinct, well-supported arguments and ensure the essay meets the minimum length requirement to allow for sufficient development of your ideas.
Coherence and Cohesion — Band 5.5
The essay is organized into paragraphs, but the logical progression is weak. While you use some cohesive devices like 'On the one hand' and 'In conclusion', the transitions between sentences are often mechanical or confusing. For example, the sentence 'It can provide better opportunities for work or professional development' in the second body paragraph is irrelevant to the topic of advertising. Additionally, the referencing is sometimes unclear, making it difficult for the reader to follow your line of reasoning. Improving the flow between ideas and ensuring each sentence directly supports the paragraph's main point will significantly enhance your score.
Lexical Resource — Band 5.0
Your vocabulary is generally limited and repetitive. You frequently use basic terms like 'things', 'add' (which is a spelling error for 'ad' or 'advertisement'), and 'people's lives'. There is little evidence of less common lexical items or idiomatic language. Furthermore, there are errors in word choice, such as 'improve effectively, productively and convenience', which is grammatically incorrect and lacks precision. To reach a higher band, you should aim to use a wider range of vocabulary, including collocations and topic-specific terminology, and ensure that words are used in their correct grammatical form.
Grammatical Range and Accuracy — Band 5.0
The essay contains frequent grammatical errors that occasionally impede communication. There are issues with subject-verb agreement (e.g., 'it can creates', 'advertisement have'), article usage, and sentence structure. Many sentences are simple, and attempts at more complex structures often result in errors, such as 'Individuals can easily buy those things which can they use'. Punctuation is also inconsistent. To improve, focus on mastering basic sentence structures, ensuring subject-verb agreement, and proofreading for common errors like missing articles or incorrect verb forms. Increasing the variety of complex sentences while maintaining accuracy is essential for a higher band.
See this exact question answered at other band scores — the same prompt compared across bands.
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