Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-09-04

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

It is often argued that advertising is extremely efficient in attracting consumers in purchasing various items. Whereas, a few others hold a distinct opinion on this topic. This essay will discuss both the perspectives before presenting my own.

Overall, it is evident that advertising sector has seen a massive growth in the recent years. I completely agree with the fact that it has been successful in grabbing customers attention. It is because advertisements not only focus on the product they offer but also try to connect with people's emotions. For instance, an advertisement from Facebook says that if a person is not using their platform then that individual is missing out on connecting with the world through them. Hence people fear that they might miss out on posting important moments of life. So they end in signing up with them.

Another factor is that, advertisements are capable to reach millions with the help of social media platforms. Meanwhile, they can be accessed from any part of the world. Moreover, This makes the marketing cost effective and easily accessible. For example, a start-up company with a tight budget can easily market and advertise their product or service through online platforms. These not only save costs but also help in reaching out to many.

Therefore, I strongly believe that advertising has been a boon to many businesses and they have been successful in convincing the people to purchase different things. Furthermore, advertisements have developed in such a way that they connect with the emotions of customers. Consequently, they are constantly evolving along with the technological advancements.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses the prompt by discussing both views and providing a clear personal opinion. However, the task requires a balanced discussion of both sides. While you argue strongly for the effectiveness of advertising, you fail to address the second view—that advertising is so common that people ignore it—in any meaningful detail. The prompt asks you to discuss both views, but your essay focuses almost exclusively on why advertising is successful. To reach a higher band, you must provide a balanced analysis of why some people believe advertising has become 'background noise' or ineffective due to over-exposure. The ideas presented are relevant but lack the necessary breadth to fully satisfy the 'discuss both views' requirement.

Coherence and Cohesion — Band 6.0

The essay is organised into clear paragraphs, which helps the reader follow the structure. You use some cohesive devices such as 'For instance', 'Hence', and 'Moreover' to link ideas. However, the progression of ideas is somewhat mechanical. For example, the transition between the introduction and the body paragraphs feels abrupt. Additionally, some referencing is slightly unclear, such as the use of 'These' at the start of the final sentence in the second body paragraph, which does not clearly refer back to a specific noun. Improving the variety of linking words and ensuring that each paragraph has a clear topic sentence would enhance the flow and logical progression of your argument.

Lexical Resource — Band 6.0

You demonstrate an adequate range of vocabulary for the task, using terms like 'technological advancements', 'cost effective', and 'persuading'. However, there are some inaccuracies in word choice and collocation. For instance, 'attracting consumers in purchasing' is awkward; 'persuading consumers to purchase' would be more natural. You also use 'advertising sector' where 'the advertising industry' would be more precise. While you attempt to use some less common vocabulary, the control is not consistent. To improve, focus on learning common collocations and ensuring that words are used in their correct grammatical context to avoid minor errors that slightly affect the precision of your writing.

Grammatical Range and Accuracy — Band 6.0

The essay uses a mix of simple and complex sentence structures. There are several grammatical errors that occur throughout the text, such as 'advertising sector has seen' (missing article 'the'), 'grabbing customers attention' (missing possessive apostrophe 'customers''), and 'they end in signing up' (incorrect preposition 'in' instead of 'up'). Additionally, 'advertisements are capable to reach' should be 'capable of reaching'. While these errors do not impede communication, they are frequent enough to prevent the essay from reaching a higher band. To improve, pay closer attention to subject-verb agreement, article usage, and the correct prepositional patterns that follow specific adjectives and verbs.

See this exact question answered at other band scores — the same prompt compared across bands.

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