Band 6.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-09-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 6.0)
In today's world, companies are doing excessive advertising to make their customers know about their products. Some people argue that advertising is extremely successful at persuading us to buy things, while others believe that advertising is so common that we no longer pay attention to it. In my opinion, companies should do advertising of their products to increase their revenue and inform people about new products arriving in the market.
On the one hand, advertising helps people to know about new arrivals of the companies. This is because a large number of people get influenced by the product launch event of the companies. For example, if an electronic company launches new AI-powered washing machine, they can use advertising by showing the unique features of it and influence people to buy it. As a result, advertising helps people to know about new products arriving in the market. Additionally, companies can show advantages of the products to persuade people to buy them. This will help companies to increase the number of customers, which in turn increases their revenue.
On the other hand, critics argue that people have become more aware about different products of different companies. They may use various facilities like online sources to compare the different companies of a product, customer reviews, and so on. Therefore, people do not get influenced by the advertising campaigns that companies carry out. Furthermore, people have become tired of advertising. Recently, a large number of companies carried out the advertising, due to this many people have become frustrated of seeing advertising in newspapers or on social media. Thus, individuals may ignore the advertising that are carried out by companies.
In conclusion, advertising helps companies to attract more customers and make people aware about their new arrivals, but people may ignore advertising if done excessively and individuals have become more informed about the various products and their companies. In my opinion, companies should carry out advertising to increase their revenue and to introduce their new products.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 6.0 |
Task Achievement / Task Response — Band 6.0
The response addresses both views and provides a clear personal opinion. The ideas are relevant, such as the role of advertising in informing consumers versus the tendency for consumers to ignore repetitive marketing. However, the development is somewhat limited. For instance, the argument regarding consumers using online sources to compare products is a strong point, but it could be further extended with more specific examples of how this impacts brand loyalty. The conclusion reiterates the position well, but the overall development remains at a functional level rather than a fully extended one, which is characteristic of a Band 6.5 or 7.0 response.
Coherence and Cohesion — Band 6.0
The essay is logically organized with clear paragraphing. Each paragraph has a central theme, and the transition between the two views is handled effectively using standard cohesive devices like 'On the one hand' and 'On the other hand'. However, some cohesive links are slightly mechanical or repetitive, such as the frequent use of 'This is because' and 'Thus'. Referencing is generally clear, though the flow between sentences could be improved by using a wider variety of linking words to create a more natural progression of ideas.
Lexical Resource — Band 5.5
The vocabulary is adequate for the task, allowing the student to express ideas clearly. There is an attempt to use topic-specific vocabulary such as 'advertising campaigns', 'revenue', and 'AI-powered'. However, the range is somewhat limited, and there are instances of slightly unnatural collocations, such as 'doing excessive advertising' instead of 'engaging in excessive advertising' or 'frustrated of seeing' instead of 'frustrated by seeing'. To reach a higher band, the student should incorporate more sophisticated synonyms and idiomatic expressions related to the topic of consumer behavior.
Grammatical Range and Accuracy — Band 5.5
The essay demonstrates a mix of simple and complex sentence structures. While the meaning is always clear, there are recurring grammatical errors, such as 'advertising that are carried out' (subject-verb agreement) and 'new AI-powered washing machine' (missing article). Punctuation is generally correct, but the sentence variety could be improved by using more complex subordinate clauses. The errors present do not impede communication, but they are frequent enough to prevent the response from reaching the Band 7 level, where a higher frequency of error-free sentences is expected.
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