Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-09-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
There is a ongoing debate about the advertisement is successful in these days. On the other hand some people argue that advertisement cannot play crucial roll in these days because advertisement is very common these days and people cannot give attention on advertisements. In my opinion, those people is almost right on there own perspective but due the advancement in technology mostly people cannot advertise there products because it is very expensive and not long lasting. Now days people prefer social media as a tool for advertisement.
On the one hand, some people said that advertisement play a vital role in these days. Due to the advertisement products sell easily also gain interest to buy things. Advertisement is just way to introduce new things or new products to the audience to show some interest to buy. There are several different ways of advertisement some people choose physical advertisement and add different kinds of posters and banners to attract people. Also some people choose digital advertisement because due to the advancement in the digital market everyone use social media and through the advertisement process has been started.
On the other hand, those people who argue that advertisement has been lost there attention, because of there are a too many advertisement board on the road side and no one can concentrate on them because the competition is too tough now days. Every brand have there own advertisement style. Due the commonly use advertisement methord people has been board and never get attention on them. Also the use of social media on every plate form of social media had a different advertisement and people also feel boar to looking at them.
In conclusion, there are both perspective have been explained in detail. Some people believe advertisement play vital role due the improvement of sale and other argue because they are boar to looking different ads. But both had a significant influence in the society and on individual.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both views and provides a personal opinion, meeting the basic requirements of the prompt. However, the development of ideas is somewhat superficial. For example, the argument regarding social media is introduced but not clearly linked to the core debate of whether advertising is effective or ignored. The personal opinion is present but lacks depth, as the reasoning provided is slightly confusing. To improve, ensure that each paragraph focuses on a clear, distinct argument that directly supports your stance, and provide more specific examples or logical explanations for why advertising is either effective or ineffective in the modern era.
Coherence and Cohesion — Band 5.5
The essay is organised into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is often mechanical or inaccurate. Phrases like 'On the other hand' are used incorrectly to introduce the first point, and transitions between sentences are sometimes abrupt. The referencing is occasionally unclear, such as in the phrase 'those people who argue that advertisement has been lost there attention', where the connection between the subjects is muddled. Improving the variety and accuracy of linking words will help the flow of ideas significantly.
Lexical Resource — Band 5.0
The vocabulary is limited and repetitive, often relying on basic terms. There are frequent errors in word choice and collocation, such as 'give attention on' instead of 'pay attention to', and 'board' instead of 'bored'. The phrase 'advertisement has been lost there attention' is also grammatically and lexically awkward. While the meaning is generally clear, the lack of precision and the repeated misuse of basic terms prevent the essay from reaching a higher band. Expanding your vocabulary to include more precise terms related to marketing and consumer behaviour would be beneficial.
Grammatical Range and Accuracy — Band 5.0
The essay contains a high frequency of grammatical errors, including subject-verb agreement issues ('those people is', 'every brand have'), article misuse, and incorrect word forms ('advertisement' used as a countable noun incorrectly). Sentence structures are mostly simple, and attempts at complex sentences often contain errors that hinder clarity. Punctuation is generally functional, but the persistent grammatical inaccuracies are noticeable throughout the text. To improve, focus on mastering basic subject-verb agreement and the correct usage of plural and singular nouns, as these errors occur frequently and impact the overall quality of the writing.
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