Band 6.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-09-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 6.0)
In today's world, companies are doing excessive advertising to make their customers know about their products. Some people argue that advertising is extremely successful at persuading us to buy things, while other believe that advertising is so common that we no longer pay attention to it. In my opinion, companies should carry out advertising to increase their revenue and inform customers about their new products.
On the one hand, advertising helps people to know about new arrivals of companies. This is because many people get influenced by the product launch events by companies. For example, if an electronic company launches new AI-powered washing machine, they can use advertising to show the unique features of it and influence people to buy it. As a result, advertising helps an individual to get knowledge about new products arriving in the market. Additionally, companies can attract more customers with the use of advertising. The companies showing the advantages of their products may increase the number of customers, which in turn increases their revenue.
On the other hand, critics argue that people have become more aware about different products from different companies. Individuals can use various facilities like online sources to compare different companies of a product, check customer reviews and so on. Therefore, people may not persuade by the advertising campaigns carried out by companies. Furthermore, individuals have become tired of advertising. Recently, companies have carried out excessive advertising, due to this the large number of people get frustrated of seeing advertising in newspapers or on social media. Thus, people may ignore advertising carried out by companies.
In conclusion, advertising helps companies to increase their revenue and allows people know about new products arriving in the market, but people have become more informed about the various products and may become tired of advertising. In my opinion, companies should carry out advertising to increase their revenue and to introduce new products.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 6.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 6.0 |
Task Achievement / Task Response — Band 6.0
The response addresses both views and provides a clear personal opinion. The ideas are relevant, such as the role of advertising in informing consumers versus the impact of information overload. However, the development is somewhat limited; for instance, the argument regarding 'online sources' is a bit brief. The conclusion reiterates the points well but could have been more nuanced to fully explore the tension between the two perspectives. Overall, the response meets the requirements of the task by covering all parts, though the depth of analysis could be improved to reach a higher band.
Coherence and Cohesion — Band 6.5
The essay is logically organized with a clear introduction, body paragraphs, and conclusion. Paragraphing is used appropriately to separate the two viewpoints. Cohesive devices such as 'On the one hand', 'On the other hand', 'Furthermore', and 'Thus' are used to guide the reader through the argument. However, some transitions are slightly mechanical, and there is occasional repetition of phrasing (e.g., 'carried out by companies'). The progression of ideas is generally clear, though the link between the second body paragraph's points could be smoother.
Lexical Resource — Band 5.5
The range of vocabulary is adequate for the task. You use some topic-specific terms like 'revenue', 'product launch', and 'AI-powered'. However, the vocabulary is somewhat repetitive, particularly the frequent use of 'advertising' and 'companies'. There are minor inaccuracies in word choice, such as 'people may not persuade' (should be 'persuaded') and 'get frustrated of seeing' (should be 'frustrated with'). To improve, try to incorporate more varied synonyms for 'advertising' (e.g., 'promotional campaigns', 'marketing strategies') and 'persuade' (e.g., 'influence', 'sway', 'convince').
Grammatical Range and Accuracy — Band 5.5
The essay demonstrates a mix of simple and complex sentence structures. While the meaning is generally clear, there are several grammatical errors that persist. Examples include 'other believe' (should be 'others believe'), 'electronic company' (should be 'electronics company'), and 'allows people know' (should be 'allows people to know'). Additionally, there are issues with article usage and prepositional phrases. While these errors do not impede communication, they occur frequently enough to prevent a higher score. Focusing on subject-verb agreement and infinitive structures would be beneficial.
See this exact question answered at other band scores — the same prompt compared across bands.
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