Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-09-06

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Advertising is everywhere, from billboards on the highway to targeted adds on social media.

while some argue that these complamgs are remarkable affective at manipulating or purchasing habits, others believe that people have become completely desensitized to them. Both perspectives offer valid insights into modern comtumer behavior.

The power of Persuasion: Propontine of 1st views argue that advertising wields immense influence over what we buy. modern marketers use sophisticated posology technique, data analytes imagry to tap into consumer desires and inmontion for instance seeing a popular influence endorse a skin product often creates a powerful urge to purchase it, even if item unnecessary. Repidivte exprovion build brand similarly, accpety convincing buyings that advertises product are superior in quality. In this sense, Advertising successful shift the trends and driving on sales on a massive scale.

The rise of advertising fatigue:

On the other hand, many believe that advertising Have becoming so pervasive that people simply tone them out. consumer is bombarded with thousands of the messages daily, leading to wide fatigue people routinely skip youtube adds, use add blockers on web browsers, instancely scroll pass sponsored social media post. because advertising saturation is so high it fails to grab genuine attention, transferring from persives tools into harmless background noise.

My prestive:

In my option adtersting a highly, but its efforting depends on heavily on subtly and targeting. While tradition aggrieve adds are easily ignored, modern digital advertising uli personal data to show consumers product there are already interested in therefore, while we may ignore generic billboards, traget marketing contius to to exist and presivee influence

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both sides of the argument and provides a clear personal opinion. The ideas are relevant, such as the mention of influencer marketing and ad-blockers. However, the development is somewhat uneven. The explanation of why advertising is successful is supported by examples, but the analysis of 'advertising fatigue' could be more deeply explored. The conclusion is a bit abrupt and contains several spelling errors that slightly hinder the clarity of the argument. Overall, the task is addressed, but the depth of analysis is limited by the frequent errors in expression.

Coherence and Cohesion — Band 6.0

The essay is organized into clear paragraphs, which helps the reader follow the structure. There is a logical progression from the introduction to the two viewpoints and the conclusion. However, the use of cohesive devices is sometimes mechanical or inaccurate. For example, 'Propontine of 1st views' and 'My prestive' are awkward transitions. Additionally, the referencing is occasionally unclear due to grammatical errors, such as 'transferring from persives tools into harmless background noise'. While the overall arrangement is coherent, the lack of sophisticated linking words and the presence of awkward phrasing prevent a higher score.

Lexical Resource — Band 5.5

The vocabulary range is adequate for the task, but there are numerous spelling errors and word-choice inaccuracies that impede communication. Examples include 'complamgs' (campaigns), 'affective' (effective), 'comtumer' (consumer), 'posology' (psychology), 'inmontion' (emotion), and 'adtersting' (advertising). While the student attempts to use topic-specific vocabulary like 'data analytics', 'brand loyalty', and 'advertising saturation', the high frequency of spelling mistakes and non-existent words (e.g., 'Repidivte exprovion') significantly reduces the clarity and professional tone of the writing.

Grammatical Range and Accuracy — Band 5.5

The essay demonstrates a mix of simple and complex sentence structures, but there are frequent grammatical errors throughout. Issues include subject-verb agreement ('advertising Have becoming', 'consumer is bombarded'), article usage, and word form errors ('Advertising successful shift the trends'). Punctuation is also inconsistent, with missing commas and periods. While the meaning is generally understandable, the high density of errors requires the reader to work harder to interpret the intended message. The control of complex structures is inconsistent, and the errors are frequent enough to be a noticeable distraction.

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