Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-09-13

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Without any doubt , it is true that , advertising is one of the most renound way to sell the goods among individuals . However , majority of people belives that , advertising is most successful to convence comsumers to buy things , whereas , other people things that , nowadays it is very basic thing to introduce their product . Majority of people skip the advertistments . I will discussed both the view points in upcoming paragraphs with revelent reasons along with valid examples .

First and foremost reasons in favour of first statement is that , advertisements of brandnew and well know things are successfully persuade us to buy things such as iphone , car , gold and so on. Moreover , some buy the things with are advertised by their favourit actor , singer or influncer . As they always try to adapt their lifestyle . To elaborate it , if a advertisement of a gold ring which is done by a renound personality . Then the normal person always try to buy that to shower their status in the loved onces .

On the other hand , according to few people , it is a most common and it does not have any great impact on society nowadays . To explain it , due to hectic schedual of everyone , noone can focuse on this type of small thing . They always skip this kind of thing . For instance , a survey was conducted by a company named as a SKS in year 2024, thet showes that 75% of individuals ignore the adveristment . Just because the belive that it is not usefull .

To conclude it , everone has their own view point , some belives that its is well successfull in insiste people to buy things if it is a newly lounched or it is done by their faviourt person . On the negative side , few people thinks that , it is just wastage of time because nobody is paying attenstion to this .

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses all parts of the task by discussing both views on advertising and providing an opinion throughout the essay. The student states their position in the introduction and reiterates it in the conclusion. Ideas are presented with some supporting reasons and examples, such as the mention of iPhones, cars, and celebrity endorsements like actors or influencers. However, some arguments remain a bit underdeveloped or over-generalized, such as the brief survey reference ('a survey was conducted by a company named as a SKS in year 2024'), which lacks complete integration and analysis. Despite these limitations, all core components of the prompt are covered, placing this response comfortably at Band 6.0.

Coherence and Cohesion — Band 6.0

The essay displays a coherent overall arrangement with a clear logical progression divided into four standard paragraphs. The student attempts to use various cohesive devices to link ideas, such as 'First and foremost reasons', 'On the other hand', and 'To conclude it'. However, referencing and cohesion are sometimes faulty or mechanical. For instance, there are repetitive transitional phrases and punctuation issues surrounding cohesive markers, such as placing spaces before commas throughout the text (e.g., 'true that , advertising'). Paragraphing is used appropriately to separate distinct points of view, but mechanical cohesion prevents the essay from reaching a higher band, securing a solid Band 6.0.

Lexical Resource — Band 5.0

The vocabulary used is adequate for the task, demonstrating an attempt to incorporate less common items and topic-specific terminology such as 'endorsement', 'influence', and 'consumers' (though misspelled as 'comsumers'). There are noticeable spelling and word-choice errors throughout the text, including 'renound' instead of renowned, 'convence' instead of convince, 'favourit', 'advertistments', 'schedual', and 'lounched'. While these errors occur with some frequency and occasionally strain the reader's focus, they do not completely impede communication. The lexical range is minimally sufficient to convey the writer's arguments, aligning closely with Band 5.0 descriptors.

Grammatical Range and Accuracy — Band 5.0

The writer attempts a mix of simple and complex sentence forms, incorporating relative clauses and conditional-like structures (e.g., 'if a advertisement of a gold ring which is done by a renound personality . Then the normal person always try...'). However, control over grammar and punctuation is weak. There are frequent sentence boundary errors, fragments, and subject-verb agreement issues, such as 'other people things that', 'some buy the things with are advertised', and incorrect spacing before punctuation marks. Many complex structures are faulty, and errors cause occasional difficulty for the reader. These recurring grammatical inaccuracies restrict the score to Band 5.0.

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