Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-14

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

As some people point out that advertising is extremely successful at persuading us to buy things whereas other people think that advertising is so common that we no longer pay attention to it. As some people shows the importance of advertising conversely to it some people don’t value it.

From my perspective I think that advertising is a good idea of promoting your business, nowadays in social media there are a lot of adds going which people are using to promote their business which is helpful for them. People when see adds they are attracted towards the product. So advertisement are effective for promoting business. Because without advertisement in social media apps like instagram or facebook people don’t reach out to your account because of millions of brands so the brands who do advertisement gain multiple followers because people follow by seeing adds. Effective advertisement can boost company popularity and their products.

Different people have different point of views the people who says that advertisement is not effective in promoting their business are also right because maybe you have to pay for advertisement so people thinks that it’s the waste of money to pay for adds.

Overall, I believe that advertisement is a good choice to boost your business and company, because when more and more people go through the adds it helps your business to increase rapidly. Businesses can use advertisements to increase their sales. There’s a clear difference on social media of brands who do advertisement or didn’t.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses all parts of the task by discussing both views on advertising and providing a personal opinion, which leans towards the idea that advertising is successful and helpful for businesses. However, the development of ideas is limited and somewhat repetitive. For instance, the argument that social media ads are crucial because of the millions of brands is stated multiple times without introducing new supporting evidence or broader perspectives. The alternative view—that ads are a waste of money—is introduced briefly in the third paragraph but lacks depth and is not fully extended. While a clear position is maintained throughout the essay, the reasoning remains at a basic level, preventing the response from reaching higher bands. Therefore, a Band 5.5 is appropriate for this criterion, reflecting partial development and some over-generalisation.

Coherence and Cohesion — Band 5.0

The essay demonstrates some overall organisation, but the progression of ideas is hindered by repetitive phrasing and weak structural links. Paragraphing is attempted, with an introduction, body paragraphs addressing the prompts, and a conclusion, but the internal cohesion within paragraphs is frequently faulty or mechanical. For example, sentences often begin abruptly or rely on repetitive connectors like 'because' and 'so'. The referencing is sometimes unclear, particularly in sentences like 'As some people shows the importance of advertising conversely to it some people don’t value it,' which lacks grammatical completeness and logical connection to the following sentence. While the general message can be followed, the lack of smooth transitions and varied cohesive devices places this performance firmly at a Band 5.0.

Lexical Resource — Band 5.0

The vocabulary used is of a limited range, repeatedly relying on basic terms such as 'advertising', 'adds', 'business', and 'people'. There are noticeable spelling errors, such as repeatedly writing 'adds' instead of 'ads' or 'advertisements'. While the lexical choice is minimally adequate to convey the basic argument regarding social media promotion, attempts to use less common vocabulary are absent. Collocations are occasionally awkward, such as 'brands who do advertisement gain multiple followers'. Due to the repetitive nature of the word choices, the frequent spelling slips, and the lack of precision and flexibility, the lexical resource corresponds to a Band 5.0.

Grammatical Range and Accuracy — Band 5.0

The essay displays a very limited range of grammatical structures, relying heavily on simple sentences and repetitive clause structures joined by conjunctions. There are frequent grammatical errors and punctuation issues that cause difficulty for the reader. For instance, the opening sentence is a fragment beginning with 'As some people point out that...', leaving the main clause incomplete. Other sentences run on without proper punctuation, such as 'People when see adds they are attracted towards the product.' Subject-verb agreement and prepositional use are also problematic in places, like 'Different people have different point of views'. Because complex sentence attempts are frequently faulty and errors are persistent throughout the text, a Band 5.0 is awarded.

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