Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-19

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

In this contemporary decade advertising is most trendy for many individual to buy products and which is getting lots of positive support to influence public. Other believe its been getting unusual in some places that we ignored it. I would like to discuss in both views by my own personal opinion.

Firstly, there are huge numbers of advertising are done by many companies and which extremely successful at distribution us to purchase the items. Moreover it is one of the best way to attract people to buy things. Because advertisement provide different usefull things for many people which makes easy to find.For instance from advertisement we can get many home appliances, clothing, food and many more usual basic needs. Therefore its becoming popular and significantly successful in everywhere.

Secondly, in this era because of technology advertising things is very common so many individuals didn't pay attention. However most of the time its make annoying while it repeated. Which makes irritable to many people and they skipped rather than watching. For example in many place of city's there we can see in big screens there were playing different ads of branding, technical devices, hotels booking etc.This things are commonly showing repetitive so that which residents ignore about it.

In conclusion, in my perspective advertising is getting strongly successful to persuade things to buy which is profitable. Because we can get it easily. Although most of the time its make us unnecessary to watch those videos or printed pumplates because of repetition.So that its been no longer pay attention on it.

AI examiner evaluation

CriterionBand
Task Achievement / Task Response5.0
Coherence and Cohesion5.0
Lexical Resource5.0
Grammatical Range and Accuracy5.0
Overall5.0

Task Achievement / Task Response — Band 5.0

The response addresses all parts of the task by discussing both views on advertising and providing a personal opinion. The student's position is clear throughout the essay and in the conclusion. However, the ideas are relatively basic and lack full extension. For instance, the discussion on why advertisements are successful mentions general needs like home appliances and clothing, but the explanation remains somewhat repetitive and lacks specific, well-developed supporting examples. Similarly, the counterview regarding annoyance and repetition is introduced but lacks depth in exploring why saturation leads to ignoring ads. Overall, the task response meets the requirements for Band 5.0, as it addresses the prompt and presents a clear position, but the ideas are limited and under-developed.

Coherence and Cohesion — Band 5.0

The essay is organized into four distinct paragraphs, including an introduction, two body paragraphs, and a conclusion. There is a basic structure with transitional markers such as 'Firstly', 'Secondly', and 'In conclusion'. However, the overall progression is sometimes hindered by awkward phrasing and mechanical cohesion. Referencing is occasionally unclear, as seen in sentences like 'Which makes irritable to many people and they skipped rather than watching.' Paragraphing is used, but the internal logical links between sentences can be repetitive and disjointed, limiting the overall flow. These characteristics align best with a Band 5.0 for coherence and cohesion.

Lexical Resource — Band 5.0

The vocabulary used is generally basic and repetitive, with noticeable errors in word choice and collocation that occasionally cause difficulty for the reader. Examples include phrases like 'most trendy', 'distribution us to purchase', and 'printed pumplates'. While the student attempts some less common words like 'contemporary', 'persuading', and 'repetition', inaccuracies in form and usage are frequent. Words are sometimes used in incorrect grammatical forms, such as 'usefull things' and 'city's there we can see'. The lexical range is minimally adequate for the task, placing the response firmly at Band 5.0.

Grammatical Range and Accuracy — Band 5.0

The student uses a limited range of sentence structures, with frequent grammatical and punctuation errors throughout the text. Simple sentences dominate, and attempts at complex structures are often faulty, such as in the opening sentence: 'In this contemporary decade advertising is most trendy for many individual to buy products and which is getting lots of positive support to influence public.' Other notable errors include subject-verb agreement issues ('advertising things is very common so many individuals didn't pay attention') and missing prepositions or articles. These frequent errors cause difficulty for the reader at times, corresponding to a Band 5.0 level of grammatical control.

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