Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-19
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Few individuals belives that advertising is naturally sucesfull at conveincing us to buy things ,while others say that advertising is so normal that we no more pay attention to it . I completely agree that advertising is extermely sucessfull at convenicing people to buy things.
Firstly focusing on advetising is genune god for saler to convince and attract peiople to purchase goods . Advertising helps saler to sells more gods and it is beneficial to organization. As i agreed that , without any hesitation it is benefical to particular . with proof that the organization who do more adverting sells more goods than other and remain profitable yearly . Advertising helps to gain and ratain customer from going outside the market for price and quality .It makes people tinks at least to visit store and try the product for first time and wuthout advertisnig it doesnot happen . people who belives advertising doesnot helps business means they have not done any kind of business apart from working 9 to 5 . Business without advetisement is unreliable at market .
After , people with mindset that advetising doest not helps or it is common for those who do not use internet of social media. They might have note vistied releated shops . They can do usiness by doing local label advertising like giving shopcard or business card to customers who comes to purchase .It is true that lots of advertising is going nowadays so people thinks it is non profitable for organization or business.
In conclusion, advertising helps business to grow and make profitable and people who thinks it doesnot , so they must try atleast once and do advertising. It is essential part of business to do and i completely agree with it.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses the prompt by discussing both views—that advertising successfully persuades buyers and that it is too common to be noticed—while presenting a clear personal opinion in agreement with the first view. However, the development of ideas is limited and sometimes repetitive. For instance, the argument that advertising helps organizations remain profitable is stated several times without much elaboration or diverse supporting evidence. The rebuttal regarding those who think advertising is ineffective relies heavily on assumptions about people not using the internet or social media, which lacks depth. Despite these limitations in extension, all parts of the prompt are addressed, fulfilling the requirements for Band 5.0.
Coherence and Cohesion — Band 5.0
The essay is divided into paragraphs, attempting a standard structure with an introduction, body paragraphs, and a conclusion. However, the overall progression is hindered by confusing transitions and erratic paragraphing. For example, the phrase 'After ,' at the start of the third paragraph is unnatural and fails to signal the contrast effectively. Cohesive devices are often inadequate or inaccurate, such as 'with proof that the organization who do more adverting sells more goods'. Referencing is occasionally unclear, and repetition within paragraphs disrupts the logical flow. These issues reflect Band 5 cohesion characteristics, where organization is present but overall progression lacks clarity.
Lexical Resource — Band 5.0
The vocabulary used is relatively limited and repetitive, with frequent spelling errors that impede the flow of reading. Examples of misspellings and inappropriate word choices include 'belives' for believes, 'sucesfull' for successful, 'conveincing' for convincing, 'saler' for seller, 'gods' for goods, 'adverting' for advertising, 'ratain' for retain, 'wuthout' for without, 'tinks' for thinks, 'vistied' for visited, and 'releated' for related. While the writer attempts some less common vocabulary such as 'profitable' and 'unreliable', the sheer density of lexical errors and restricted range of vocabulary places this response firmly at Band 4.5, rounded to Band 5.0 based on positive achievement.
Grammatical Range and Accuracy — Band 5.0
The student attempts a mix of simple and complex sentence forms, but control over grammar is weak. There are frequent errors in subject-verb agreement, such as 'Few individuals belives' and 'organization who do', as well as persistent punctuation errors and awkward phrasing like 'people who thinks it doesnot , so they must try atleast once'. Complex structures are often faulty and cause strain for the reader. While some basic sentences are grammatically correct, the frequency of errors places the grammar in the Band 5 category, where frequent errors cause difficulty.
See this exact question answered at other band scores — the same prompt compared across bands.
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