Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-09-20
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
It is to say that online marketing is more beneficial for people to buy things . however, others believe that online advertisings is very common that people can not give more attention on it.Before offering my position both the views are discussed further with some examples.
On the one hand , advertising is more suitable for customers for making them comfort in purchasing their needed things.For example, customer who want to purchase the item with their appropriate budget so they can search with advertising and then they can get more option in their budget and they can feel positive. Additionally, customers are more reliable in online platform for shopping their things. To illastrate it ,in today's fast growing digital era individuals are more active on social media and online platforms they prefer online platform rather than going on store in that case onlime marketing is the right way for them.
On the other hand , there are lack of security and lots of option makes people more uncomfortable. To examine it , there are lots of scams as well as over advertising are the main reason of avoiding social advertising. More over, increasing number of shopping platforms makes people confused and they deny on that platforms. For example , watching more ads on platform makes people confused and they can not take good decision and they prefer to not watch any online platforms.
In conclusion, weather there are many people belive online platform have no longer intrest but in my opinion advertising is extremely sucessful for customers because it gaves them more options and variety for them.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 6.0
The response addresses all parts of the task by discussing both views on advertising—its effectiveness in persuading buyers and its commonality leading to user fatigue—while offering a clear personal opinion in the conclusion. However, the development of ideas is somewhat limited and repetitive. For example, the argument about advertising providing options is supported with general statements like 'they can get more option in their budget' rather than fully extended, specific examples. Similarly, the second body paragraph touches on security and scams, but the explanation remains superficial. The writer maintains a clear position throughout, aligning with the Band 6 descriptors where relevant ideas are presented, though some are under-developed.
Coherence and Cohesion — Band 5.0
The essay displays a coherent overall arrangement with clear paragraphing, separating the introduction, two body paragraphs, and conclusion. However, cohesion is frequently mechanical and sometimes faulty. The writer attempts transitional phrases such as 'On the one hand', 'To illastrate it', and 'In conclusion', but referencing and linking words are occasionally used inaccurately, such as 'weather there are many people belive' instead of 'whether'. Furthermore, paragraph internal progression is hindered by repetitive phrasing and abrupt transitions between ideas. These features reflect the Band 5 to Band 6 threshold, leaning toward Band 5 due to inaccurate and mechanical cohesive devices.
Lexical Resource — Band 5.0
The student uses an adequate range of vocabulary for the task, attempting some less common items such as 'digital era', 'reliable in online platform', and 'over advertising'. However, there are noticeable spelling and word-choice errors throughout the text, including 'advertisings', 'illastrate', 'onlime', 'intrest', and 'sucessful'. Collocations are sometimes awkward, such as 'customers are more reliable in online platform'. While these errors do not severely impede communication, they frequently draw attention and restrict the lexical score to Band 5, as the range is limited and contains recurrent inaccuracies.
Grammatical Range and Accuracy — Band 5.0
The essay attempts a mix of simple and complex sentence forms, utilizing relative clauses and conditional-like structures such as 'For example, customer who want to purchase...'. However, grammatical accuracy is weak, with frequent errors in subject-verb agreement, articles, and prepositions (e.g., 'customer who want', 'going on store', 'deny on that platforms', 'gaves them'). Punctuation is also problematic, notably with spacing errors around commas and periods. Because errors are frequent and occasionally cause difficulty for the reader despite the attempt at complex structures, the response fits the Band 5 descriptors.
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