Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-20
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
In the modern era, technology have had a huge role in commercial sectors. The previous years, a promote their goods through hoardings, newspapers and magazines etc. But now it is completely change, with the invention of new tech devices and systems. Because more companies broadcasted their products in any part of the world. And they can use graphics and animations in their ads to make it more fascinating and attract the peoples.
Recently, a tech company called Apple had launched their new mobile device by using a high quality processor, but their way of saying, choosing is same till the several years. So people are getting bored, they want to see the advertisement in a different approach. For example, many companies are advertising their products through childrens like actors and also through famous celebrities.
On the other hand, the companies have changing their strategies of advertising-like many youngsters and elders people like using the social media platforms like Instagram, facebook and youtube. So they are advertising their items with these are advertising their items. So these people’s have large number of fan following and subscribers. By paying only a small amount of money to them. So it is fast and best way to increase the popularity of their items.
In conclusion, from my perspectives it totally depends on ones own choices. But many companies are advertising with new ways to present their products.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response attempts to discuss both views regarding the effectiveness and saturation of advertising, as well as providing a personal perspective. However, the development of ideas is limited, often drifting into tangential examples such as Apple launching mobile devices with high-quality processors rather than focusing strictly on the prompt's core debate. Furthermore, the length requirement is NOT met, as the response contains only 233 words, falling short of the 250-word minimum. This under-length impacts the overall fullness of task completion, preventing the essay from scoring higher than Band 5.0.
Coherence and Cohesion — Band 5.0
The essay is divided into four paragraphs, showing an attempt at logical structure. However, progression is frequently disrupted by abrupt transitions and unclear referencing. Phrases like 'On the other hand' are used mechanically and do not accurately introduce a contrasting view in the context of the paragraph. Additionally, cohesive devices are sometimes misused or fragmented, as seen in 'So these people’s have large number of fan following and subscribers. By paying only a small amount of money to them. So it is fast...'. These issues place the response firmly at Band 5.0.
Lexical Resource — Band 5.0
The vocabulary used is generally basic and repetitive, with noticeable errors that occasionally impede understanding. Examples include 'a promote their goods', 'fascinating and attract the peoples', and 'fan following'. While the student attempts some less common terms like 'commercial sectors' and 'strategies of advertising', awkward word choices and collocation errors persist throughout the text, restricting the lexical score to a Band 5.0.
Grammatical Range and Accuracy — Band 5.0
Grammatical control is weak, with a very limited range of structures successfully produced. Frequent errors appear in subject-verb agreement ('technology have had', 'people’s have'), tense usage ('broadcasted their products', 'have changing'), and incomplete sentence fragments ('By paying only a small amount of money to them'). Complex sentences are attempted but are frequently faulty, causing difficulty for the reader and aligning the performance with Band 5.0 descriptors.
See this exact question answered at other band scores — the same prompt compared across bands.
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