Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-21
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
In contemorary era, Numerous individuals believe that advertising is profoundly effective at persuading citizens to purchase items.While other think that marketing is prevalent and will not get attention.I partially agree with the given arguement,reasons are elaborated in the upcoming paragarphs.
To commence with the foremost reason to justify my stand is that promotion assist to influence buying decision.To elaborate advertising include beautiful picture,video etc which can attract inhabitants. For instance a survey accomplished by indian marketing association convey that about half of purchase is done by people by just looking at pictures instead of checking its details.Moreover, advertisement connect directly to emotion of public because it includes happiness,sucess and popularity.
On other hand, there are some assumption that individuals are not putting attention on it because it is so common and people ignore simply. To explain individuals see it on telivisions,streets as well as on social media, therefore it become so overload and seeing same ads repeately can lose citizens interest. For example a bbc article headline told that advertising intrest among people directly fall by one and half percent.
To conclude. even though promotion assist to influence behaviour, target decisions as well as create desire. Yet it has become so distrusting,overload and too repetative.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response discusses both views regarding advertising and provides a personal opinion as required by the prompt. However, there are significant limitations in development and execution. Crucially, the length requirement of 250 words is not met, as the student's response contains only 205 words. This results in a negative penalty for task under-length. While the writer attempts to present arguments for both sides (persuasive power versus commonality leading to indifference), the ideas remain underdeveloped and lack sufficient elaboration. For instance, the discussion on how advertising connects to emotions is superficial and abruptly concluded. Furthermore, the positioning in the introduction is somewhat contradictory ('partially agree') without clearly mapping out the discussion structure. Consequently, the task is addressed only partially, aligning closely with a Band 5 performance.
Coherence and Cohesion — Band 5.0
The essay displays some basic organization, utilizing paragraph breaks to separate the introduction, body paragraphs, and conclusion. However, the overall progression is disrupted by mechanical and faulty cohesive devices. The transitions used, such as 'To commence with the foremost reason' and 'On other hand', are awkward and non-standard. Referencing and linking between sentences are frequently disjointed, as seen in the abrupt shift from the BBC article example back to the conclusion without adequate synthesis. Paragraphing is attempted, but the final conclusion is merely a fragmented single sentence that fails to properly summarize the main points. These coherence and cohesion issues place the writing firmly in the Band 5 category.
Lexical Resource — Band 5.0
The student demonstrates a limited but minimally adequate range of vocabulary for the task. There are several noticeable spelling errors ('contemorary', 'arguement', 'paragarphs', 'sucess', 'telivisions', 'repeately', 'distrusting', 'repetative') and word-form issues ('promotion assist', 'advertising include') that cause some difficulty for the reader and detract from the overall quality. While the writer attempts some less common terms like 'prevalent' and 'inhabitants', the lexical control is weak overall. Repetitive phrasing and incorrect collocations, such as 'putting attention on it' instead of 'paying attention to it', prevent the response from achieving a higher band score, making Band 5 an accurate reflection of the lexical range and accuracy.
Grammatical Range and Accuracy — Band 5.0
The response features a very limited range of grammatical structures, heavily relying on simple sentences alongside poorly constructed complex attempts. There are frequent grammatical errors throughout the text, including missing articles ('a survey accomplished by indian marketing association'), incorrect verb forms ('promotion assist', 'advertising include'), and punctuation errors. For example, the sentence 'While other think that marketing is prevalent and will not get attention' lacks proper subject-verb agreement and a main clause resolution. Another instance is 'therefore it become so overload', which contains tense and word-class errors. These frequent mistakes cause strain and difficulty for the reader, matching the descriptors for a Band 5 score.
See this exact question answered at other band scores — the same prompt compared across bands.
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