Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-09-22

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

In recent years, the issue of advertisment pay has attracted considerable public and academic attentions. While some people contend that advertisment pay has impact positive on business growth other maintain that thiscan affect them negatively The essay will both prospectives before properties my own view.

On the one hand, crictics of advertisment pay frequently point out of a number underlying causes A major reason for this is that improve business resulting in benifits for celebrities as well as company promotion For example, recent reasearch has shown that big brand offer for advertisment furthermore company work growth which makes this approach less sustainable in long run

AI examiner evaluation

Task Achievement / Task Response — Band 4.0

The response only partially addresses the prompt. While it attempts to introduce the topic of advertising and mentions both positive and negative views, the content is severely underdeveloped due to the extremely short length of 105 words, falling far below the 250-word minimum requirement. Furthermore, the ideas presented in the body paragraph, such as 'improve business resulting in benifits for celebrities', are disjointed and difficult to follow. The student attempts to outline a position in the introduction by stating that the essay will 'properties my own view', but this position is never clearly developed or realized in the subsequent text. Consequently, the task response is heavily penalised for failing to meet the minimum word count and lacking adequate development of ideas and arguments.

Coherence and Cohesion — Band 4.0

The coherence and cohesion of the text are significantly impaired by the fragmented structure and lack of proper paragraphing. The response consists of an introductory sentence cluster and one extremely confused body paragraph, with no distinct conclusion. Cohesive devices are used very poorly, with abrupt transitions such as 'Furthermore company work growth' which make the logical progression hard to follow. Referencing is unclear, and punctuation is largely absent, leaving run-on clauses that disrupt the flow of information. While the writer attempts to use transitional phrases like 'On the one hand', the overall arrangement lacks clear logical organisation and progression throughout, aligning closely with Band 4 descriptors.

Lexical Resource — Band 5.0

The lexical resource is limited and basic. The student attempts some less common vocabulary such as 'considerable public and academic attentions' and 'sustainable', but these are marred by frequent spelling errors, such as 'advertisment', 'attentions', 'impact positive', and 'benifits'. Word choice is frequently inaccurate, as seen in phrases like 'advertisment pay'. There is also heavy repetition of key terms like 'advertisment' and 'company'. While the vocabulary used is minimally adequate to hint at the topic, errors in spelling and word choice cause noticeable strain and occasional difficulty for the reader, placing the response firmly in the Band 5 category.

Grammatical Range and Accuracy — Band 4.0

Grammatical range and accuracy are very weak. The student attempts some complex structures, but these attempts are almost entirely faulty, such as 'While some people contend that advertisment pay has impact positive on business growth other maintain that thiscan affect them negatively'. There is a complete lack of basic punctuation, missing articles, and severe subject-verb agreement issues. Simple sentences are also constructed inaccurately, and the frequency of errors is high throughout the brief text. Because errors distort meaning and make the majority of sentences grammatically incorrect, the response cannot achieve higher than Band 4 for grammar.

See this exact question answered at other band scores — the same prompt compared across bands.

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