Band 4.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.0 · Cambridge IELTS 15 · 2026-09-22

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.0)

In recent years, the issue of advertisment pay has attracted considerable public and academic attentions. While some people contend that advertisment pay has impact positive on business growth growth other maintain that thiscan affect them negatively The essay will both prospectives before properties my own view.

On the one hand, crictics of advertisment pay frequently point out of a number underlying causes A major reason for this is that improve business resulting in benifits for celebrities as well as company promotion For example, recent reasearch has shown that big brand offer for advertisment furthermore company work growth which makes this approach less sustainable in long run.

AI examiner evaluation

Task Achievement / Task Response — Band 4.0

The response fails to meet the minimum length requirement, containing only 106 words compared to the required 250 words. Because of this severe under-length, the ideas cannot be fully developed as required by the task prompt. While the student attempts to introduce the topic of advertising and mentions opposing views ("While some people contend that... other maintain that..."), the discussion remains extremely fragmented and incomplete. The body paragraph trails off into disconnected thoughts about business growth, celebrities, and long-term sustainability without properly contrasting the two distinct views or providing a coherent personal opinion. Consequently, this leads to a Band 4.0 for Task Achievement due to minimal task completion and severe under-length.

Coherence and Cohesion — Band 4.0

The text suffers from a lack of clear overall progression and organization. Although there are some introductory and transitional elements like "On the one hand," the essay breaks down quickly into incoherent strings of clauses, such as "A major reason for this is that improve business resulting in benifits..." Paragraphing is attempted, but the internal structure of the sentences is too fractured to establish logical sequencing. Cohesive devices are either missing or misused, making it difficult for the reader to follow the flow of argument. Referencing is also unclear, as seen in the phrase "making this approach less sustainable." Based on these issues with logical progression and cohesion, the response warrants a Band 4.0.

Lexical Resource — Band 4.0

The lexical range is basic and repetitive, with frequent spelling errors such as "advertisment" instead of advertisement, "attentions" instead of attention, and "benifits" instead of benefits. The vocabulary is often imprecise or incorrectly formed, such as "impact positive" instead of positive impact and "prospectives" instead of perspectives. While the student attempts some broader academic terms like "considerable public and academic attentions," the high frequency of lexical and spelling errors impedes clear communication and restricts the vocabulary score to a Band 4.0.

Grammatical Range and Accuracy — Band 4.0

Grammatical control is weak throughout the response. The text contains numerous basic errors and poorly structured sentence forms, such as "thiscan affect them negatively The essay will both prospectives before properties my own view," which lacks punctuation and verbs. Other clauses exhibit serious structural flaws, such as "improve business resulting in benifits." The range of structures is very limited, and frequent errors in basic sentence construction frequently distort the intended meaning, aligning the performance with the Band 4.0 descriptors.

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