Band 4.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 4.0 · Cambridge IELTS 15 · 2026-09-22
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 4.0)
Advertising your idea is extremely successful at persuading the people mind to buy the things believes by few peoples on the same side some people belives that advertising is becoming most common thinks so, we donnot have to pay attention on them and continue the shopping as what we want to buy.According to me advertising is becoming most popular things nowsday but on save side through adds we also get awearness about unknown things.
Mostly, people believes promotion is becoming most powerful weapon due to this we cannot able to resist from purchasing our favourit items. Mostly ad make us to remind that we have to buy those things which are running in our household just like a reminder.sometimes ads also tells about products quality,features,discounts and many more. Moreover Ads are becoming the new sources of income in our youth due to ads both industries and influencer get benefits.
On the other side, some peoples belives advertising is nothing more to them attention.they thinks that advertisment is now wastage of money and time both for the products owners or the watchers because by running times the world get modernized
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 4.5 |
| Coherence and Cohesion | 4.0 |
| Lexical Resource | 4.0 |
| Grammatical Range and Accuracy | 4.0 |
| Overall | 4.0 |
Task Achievement / Task Response — Band 4.5
The response addresses the prompt by discussing both views—that advertising is persuasive and that it is too common to notice—while also providing a personal opinion. However, the ideas are under-developed, repetitive, and lack sufficient supporting evidence. Furthermore, the length requirement has not been met, as the response contains only 189 words, falling well short of the 250-word minimum specified for Task 2. Consequently, the task response is only partially fulfilled, leading to a score of 4.5.
Coherence and Cohesion — Band 4.0
The essay lacks clear logical organisation and adequate paragraphing. The introduction and body paragraphs run together awkwardly, and the transition phrases used, such as 'On the other side', are basic and sometimes mechanically applied. Referencing is frequently unclear, and sentences often end abruptly without proper closure, as seen in the final sentence which trails off incomplete. There is no clear overall progression of ideas, reflecting the features of Band 4.0 for this criterion.
Lexical Resource — Band 4.0
The lexical range is limited and inadequate for a formal academic essay. The student relies heavily on basic vocabulary and repeats common words such as 'advertising', 'ads', and 'people'. There are frequent word choice and collocation errors, such as 'persuading the people mind', 'common thinks', and 'save side' instead of 'safe side'. Spelling and morphological errors are also prevalent throughout the text. These issues frequently strain the reader and fit the Band 4.0 descriptor.
Grammatical Range and Accuracy — Band 4.0
Grammatical control is weak, with a very limited range of structures used accurately. Most complex sentence attempts contain severe errors, such as 'due to this we cannot able to resist' and 'some peoples belives advertising is nothing more to them attention.' Punctuation and capitalization are frequently neglected, and numerous sentences are ungrammatical or lack necessary components, causing frequent difficulty and distortion of meaning for the reader.
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