Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-09-22

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Few indviduals given their point of view, that advertising is extermely popular at persuading us to buy things which is a major drawback and its also play a significant role in their regular sales. While other people though advertising is so common that we no longer pay attention to it.

firstly advertising play an critical role in our daily life. We watch many advertising in our busy life on internet newspaper, digital media, television shows, even in public place when we tavel we see a thousand of people advertising their product on busses railways and other busy roads, it creates a intial way to opt their own products and its also help to boost their regular sales advertising is the only way to launch a product in the market, it create a significant way to get public attention , its also boost their sales. Adevertising is a delightful way to act people thinking.

Moreover adverstising craete a fundamatal role in business they simply manipulate us to get more more attention they brainwash youth also these companies craete a fun type of public activities in schools and many universities to upward their sales .ff

For example a Uniliver company create an activity in school they shows to small

childrens to see their own germs on site microscopy screen simply put their hands on the screen, after complete activity they distribute some gifts to the children who's participate in this activity.

Furthermore these types of advertising create a vital role to optimize their product sales.

On the other hand advertising also have some major drawbacks they shows their products on the time of advertising in very beautiful or delightful way and they aslo highlights their uses to get more attention but after used their products they have only few benefits and mostly useless so people didn't give their pay attention.

In digital and electrical advertising people watch same advertising again and again they slightly bore to watch ads so they skip it and some times switch off their Television , if on mobile so simply scroll up to skip them.

Physical advertising like reading newspaper while traveling they aslo skip them and didn't give more attention, People after a certain time of frequency they feel a bit bore so they partially control themselves,

A one real example wacth ads on social media Youtube to play any videos before watch ads simply skip them .

In conclusion advertising maybe successful in persauding people fisrt give more attention but also have some dr

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses all parts of the task by discussing both views—that advertising is very persuasive and that it is too common to be noticed—while presenting an opinion, although the stance is somewhat fragmented. The ideas are supported with relevant examples, such as the mention of Unilever conducting hygiene activities in schools. However, some ideas are repetitive and under-developed, particularly in the conclusion which trails off abruptly. The text meets the minimum word count requirement, but lacks full development in parts of the argument, which places it securely at Band 6.0 according to the task achievement descriptors.

Coherence and Cohesion — Band 5.5

The essay displays a coherent overall arrangement with clear paragraph breaks separating the introduction, body paragraphs, and conclusion. However, the progression of ideas is occasionally hindered by mechanical or faulty cohesive devices, such as starting multiple sentences with 'furthermore' or 'moreover' without smooth transitional links. Referencing is sometimes unclear, and the abrupt ending prevents a fully resolved conclusion. Paragraphing is used, but the internal logical flow within paragraphs often stumbles due to run-on sentences and punctuation issues, aligning closely with Band 5.5 descriptors.

Lexical Resource — Band 5.0

The student uses an adequate range of vocabulary for the task, attempting some less common items such as 'manipulate', 'optimize', and 'fundamatal'. However, there are numerous spelling errors throughout the text, including 'indviduals', 'extermely', 'intial', 'Adevertising', 'craete', 'fundamatal', 'childrens', and 'persauding'. Word choice and collocations are occasionally awkward, such as 'act people thinking' instead of 'shape people's thinking'. These errors occur with noticeable frequency, although they do not completely impede communication, justifying a Band 5.0 score.

Grammatical Range and Accuracy — Band 5.0

The writer attempts a mix of simple and complex sentence forms, but control over grammar and punctuation is weak. There are frequent grammatical errors, such as subject-verb agreement issues ('advertising play', 'companies craete') and run-on sentences that lack proper punctuation or conjunctions (e.g., 'We watch many advertising in our busy life on internet newspaper...'). Articles and prepositions are also frequently misused or omitted. While the meaning can generally be deciphered, the high frequency of errors across basic and complex structures points to a Band 5.0 performance.

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