Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-22

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Few individual gives their point of view, that advertising is extermely popular at persuading us to buy things which is a major drawback and its also play a significant role in their regular sales. While other people think advertising is so common that we no longer pay attention to it.

first advertising play an critical role in our daily life. We watch many advertisment in our busy life on internet newspaper, digital media, television shows, even in public places, when we tavel we see thousand of people advertising their product on busses railways and other busy roads, it's create an initial way to opt their own products and its also help to boost their regular sales advertising is the only way to launch a product in the market, it's create an significant way to get more public attention, its also boost their sales. Adevertising is a delightful way to act on people basic thinking.

Moreover advertisement craete an fundametal role in any type of business they simply manipulate us to get more more attention they brainwash youth also these companies craete a fun type of public activities in schools and many universities to upward their sales.

For example a Unilever company create an activity in schools they shows to small

childrens to see their own germs on site microscopy screen simply put their hands on the screen, after complete activity they also distribute some gifts to these children who's participate in this activity.

Furthermore these types of advertising create a vital role to optimised their product sales.

On the other hand advertising also have some major drawbacks they shows their products on the time of advertising in very beautiful or delightful way and they aslo highlights their uses to get more attention but after used their products they have only few benefits and mostly useless so people didn't give their pay attention again.

In digital and electrical advertisement people watch same advertising again and again they slightly bore to watch ads so they skip it and some times switch off their Television , if on mobile so simply scroll up to skip them.

Physical advertising like reading newspaper while traveling they aslo skip them and didn't give more attention, People after a certain time of frequency they feel a bit bore so they partially control themselves,

A one real example wacth ads on social media Youtube to play any videos before watch ads simply skip them .

In conclusion advertising maybe successful in persauding people to purchase goods and service or they also have some major drawbacks in many ways they fials to get more attention in case they didn't fullfill accorading to their customer demands.

Thus advertisiment companies need to creates a specific way a balance method and also designed their product advertising in right way may boost their sales.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both views regarding advertising, discussing its persuasiveness and ubiquity, and provides a personal opinion in the conclusion. However, the development of ideas is somewhat repetitive and lacks depth. For instance, the discussion on how companies target youth is supported by a single example regarding Unilever and a microscope screen, but this point is not fully extended into a broader argument. The position is generally clear throughout, though the expression of ideas sometimes wanders. It meets the criteria for Band 5.5 to 6.0, as all parts of the task are addressed, but the ideas require more thorough elaboration and extension to reach a higher band level.

Coherence and Cohesion — Band 5.0

The essay has a basic structure with an introduction, body paragraphs, and a conclusion, but paragraphing is poorly managed. The second body paragraph is extremely long and crams multiple disparate ideas together without clear internal progression. Cohesive devices are frequently repetitive (e.g., 'moreover', 'furthermore', 'thus') and sometimes inaccurate. Referencing is occasionally unclear, as seen in phrases like 'they shows their products' where the pronoun antecedent is ambiguous. While there is an overall attempt to organise the essay logically, the mechanical use of cohesive ties and weak paragraphing place this response firmly in the Band 5.0 range.

Lexical Resource — Band 5.0

The vocabulary used is relatively basic and repetitive, with frequent spelling errors ('extermely', 'tavel', 'craete', 'opt', 'Adevertising', 'wacth', 'fials', 'advertisiment'). The student attempts some less common vocabulary such as 'manipulate', 'brainwash', and 'optimised', but these are often used inaccurately or inappropriately in context. The range is minimally adequate for the task, but noticeable lexical errors and spelling mistakes cause some difficulty for the reader and occasionally impede smooth communication, aligning with the Band 5.0 descriptors.

Grammatical Range and Accuracy — Band 4.5

The writer demonstrates an attempt at complex sentences, but these structures are very frequently faulty, containing severe punctuation issues such as run-on sentences and comma splices (e.g., 'We watch many advertisment in our busy life on internet newspaper, digital media, television shows, even in public places, when we tavel we see thousand of people advertising their product...'). Subject-verb agreement errors are common (e.g., 'Few individual gives', 'advertising also have'), along with tense inconsistencies and missing articles. The wide frequency of grammatical errors places the response at Band 4.5, as errors frequently cause strain for the reader.

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