Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-09-24
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
Advertising has become an integral part of social life.Some people believe that advertising is highly effective in encouraging cosumers to purchase things.While other argue that widespread advertising make people less intrested in it.In this following essay will discuss both views before giving my opinion.
on the one hand,advertising can be very successful to infuencing the people's purchasing decisions.Companies use attractive visuals,comman laguages and discount on it to amke it more desirable.Moreover, advertise can introduce about new products that cosumers may not known about.For example,a person who saw a advertisement about new smartphone may attracting toward it by knowing about its features and applications and they decide to buy it.In addition, targeted advertisments can be more effective becuase it is often designed according to the intrest of the consumers by which they are more intrested to buy it.
On the other hand,the huge amount of advertising people show every day may cause them to pay less attention to it.Advertisment are avaibale on televison,mobilephone,websites,social media platform and also on transport vehicle so people are accounted of it and ingore it.Furthermore, cosumers aware of the advertisement design they know about how they claim about discount and attract them for purchasing . So they may not believing their claims.For example,after showing the same advertisemnet again and again they scroll down it without even read the massage.
In my opinion,advertisement can strongly influence consumers, its effectiveness depends on how trustworthy it is.While excessive and repitation may cuase ignoring , whereas creative and new advertising can successfully attract the people and affect their purchasing choice.
In conclusion,advertising give their vital role to attract people and incraesing purchasing rate and influencing the consumers ,but increasing number of advertisement made people more selective .
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 5.5
The response successfully addresses all parts of the prompt by discussing both views on advertising—its persuasiveness and the fatigue it causes—and clearly states the writer's own opinion in the body and conclusion. The ideas are relevant and generally supported with examples, such as smartphones and targeted ads. However, some arguments remain somewhat limited or slightly under-developed due to brief explanations, leaning towards generalisations rather than deep exploration. For instance, the discussion on consumer cynicism could be pushed further. Nonetheless, the task is fully covered, establishing a clear position throughout, which aligns comfortably with the Band 6 descriptors.
Coherence and Cohesion: Band 5.5
The essay displays a coherent overall arrangement with a clear paragraph structure, dedicating sections to the introduction, two body paragraphs discussing opposing views, the writer's opinion, and a conclusion. Cohesive devices are used, such as 'On the one hand', 'On the other hand', and 'In my opinion', though they can occasionally feel mechanical or repetitive ('Furthermore', 'In addition'). Referencing is sometimes unclear, for example, the pronoun use in 'so people are accounted of it and ingore it'. Paragraphing is used appropriately, but overall transitions between sentences and ideas sometimes lack smooth progression, resulting in a somewhat disjointed flow, fitting a Band 6 level.
Lexical Resource: Band 5.5
The student demonstrates an adequate range of vocabulary for the task, attempting less common items such as 'integral part', 'purchasing decisions', and 'trustworthy'. However, there are frequent spelling errors ('cosumers', 'intrested', 'infuencing', 'comman', 'laguages', 'amke', 'advertisments', 'becuase', 'avaibale', 'mobilephone', 'repitation', 'cuase', 'incraesing') and occasional word-choice issues ('advertise' used as a noun, 'so people are accounted of it'). While these errors are noticeable and detract from the technical quality of the writing, they do not severely impede communication because the intended meaning remains transparent, placing this securely at Band 5.5 or 6.0. Given the frequency of basic spelling mistakes, a 5.5 is fully justified.
Grammatical Range and Accuracy: Band 5.5
The writer attempts a mix of simple and complex sentence forms, utilizing relative clauses and conditional structures such as 'While other argue that...' and 'its effectiveness depends on how trustworthy it is'. However, grammatical accuracy is weak, with multiple errors including subject-verb agreement issues ('While other argue', 'advertisement give their vital role'), missing articles ('in this following essay will discuss'), and awkward phrasing ('so people are accounted of it'). Punctuation and spacing issues are also present throughout the text. These errors occur frequently and occasionally cause the reader some difficulty, demonstrating a level that sits between Band 5 and Band 6.
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