Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-09-28

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

In todays era, advertising plays an crucial role in humans life. There are some people who believe that advertising is more helpfull to enhance business and purchase thinks for us but others consider that nowadays it is very commom and people

not pay any awareness on it. So I will discuss both the point of views in upcoimg paragraphs.

In first paragraph, publicity of products is very useful for people to know about thinks which are more usefull in their life. with the help of watching marketing on tv, phone apps and on newspaper is very supporting for everyone who are selling products and who are buying.

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

The student attempts to address both views presented in the prompt by mentioning that advertising helps people learn about useful products and that some believe it is common and ignored. However, the response is severely underdeveloped and incomplete, largely due to falling drastically short of the required 250-word minimum at only 107 words. Furthermore, the writer's own opinion is entirely missing from the text, and the arguments are superficial, consisting of repetitive generalisations such as 'publicity of products is very useful for people'. Because the response is significantly under-length and fails to fully address all parts of the task requirements, it falls into Band 4.

Coherence and Cohesion: Band 5.0

The text attempts a logical structure by dividing the introduction from the body of the essay, and uses basic transitional phrases such as 'In todays era' and 'In first paragraph'. However, the overall organisation is disrupted by the extreme brevity of the response, which cuts off mid-argument after only two paragraphs. Paragraphing is faulty because the second body paragraph is completely missing, and referencing is weak, with vague pronouns and repetitive cohesive devices. Although there is some basic progression, the lack of a conclusion and the fragmented structure mean the writing cannot achieve a higher band, placing it firmly at Band 5.

Lexical Resource: Band 4.0

The vocabulary used throughout the essay is basic and repetitive, frequently relying on simple words and phrases such as 'crucial role', 'humans life', 'helpfull', and 'think' (used in place of things). There are noticeable word-choice errors, such as spelling 'thinks' instead of 'things', 'commom' for 'common', and awkward phrasing like 'people not pay any awareness on it'. While the vocabulary is minimally adequate to convey a rudimentary message, the limited range and frequent inaccuracies constrain the lexical score to Band 4.

Grammatical Range and Accuracy: Band 4.0

The writer demonstrates a very limited range of grammatical structures, relying predominantly on simple sentences with frequent structural errors. There are numerous grammatical inaccuracies, such as missing articles and prepositions ('plays an crucial role', 'humans life'), incorrect word forms ('helpfull' instead of helpful), and faulty verb tense usage and subject-verb agreement, as seen in 'people not pay any awareness'. Complex sentence attempts, such as relative clauses ('who are selling products and who are buying'), are clumsy and flawed. Due to frequent errors that occasionally impede smooth reading and a lack of complex structural variety, the grammar score is Band 4.

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