Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-28

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Undeniably, advertisements convey the information of products which leads to the individual's purchasing behaviour. Considering this, a section of society argue that advertiment is excessively get the achivement at understanding us to buy different items, whilst other believe that advertising is very prevelant that we are not enough active about it.This essay will not only discuss both the view but the perception will highlited while including this.

To begin with, there are numerous reason why advertisement is succesful at convincing us to purchase. Firstly, by giving the brand loyalty to community will grab the attention. Because of that, purchasing decision would be change which manipulate thier mind and people will purchase the worst product rather than buying the best one. For instance, ghar magic soap showed the tanning removal advertisment on media with guarantee but result is not good enough. Another inducement is , arranging the campaign especially in rular area will targeting the uneducated people by showing false information.Consequently, they will alleviate the consumer behaviour and generate the highest revenue for particular time.

On the other hand, there are a plethora of reasons why advertisement is common in society which has zero activeness. The top-notch crux is that, advertisment shape public opinion and they can select according to their interest. The comparison assist to buy good product with reasonable price.As a result, they can help and foster other singletons for buying the original product from online and offlline store. In addition , the society will have brand awarness. To elaborate , sometimes poeple receive the duplicate product especially in clothing and cosmetic. A fraction of humankind borrow the product from places like mall and online application such as myntra etc . To explicate, after paying the more money towards branded product like Zara and H&M , still people will get fake things.

To recapitulate, even though advertisement is succesful at pursuading us by showing brand loyalty and arranging the campaigns, i firmly believe that advertisement is fruitful for people which structure the public opinion and have brand awarness among the humankind.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response addresses all parts of the prompt by discussing both views on advertising—its effectiveness versus its commonality—and presents a clear personal position in the conclusion. Ideas are present for both sides, such as brand loyalty manipulation and consumer awareness. However, the development of these ideas is frequently undermined by unclear argumentation and awkward phrasing. For instance, the reference to 'ghar magic soap' is underdeveloped and confusing. While the writer covers the task requirements adequately, the lack of fully coherent elaboration and logical extension keeps this criterion at the mid-level. The position is stated, but the supporting arguments often drift into tangents, such as the discussion on receiving duplicate products, which weakens the overall persuasiveness and direct relevance to the prompt.

Coherence and Cohesion: Band 5.0

The essay is divided into four paragraphs, following a traditional introduction, two body paragraphs, and a conclusion. Transitional markers are attempted, such as 'To begin with', 'On the other hand', and 'To recapitulate'. However, logical progression is frequently disrupted by poor cohesion and confusing referencing. For instance, the phrase 'The top-notch crux is that' sounds unnatural and fails to link ideas smoothly. Pronoun referencing is often ambiguous, as seen in 'advertising shape public opinion and they can select', where it is unclear whether 'they' refers to the advertisements or the public. Paragraphing is present, but the internal flow of sentences within the paragraphs lacks cohesion, making the progression difficult to follow at times.

Lexical Resource: Band 5.0

The vocabulary used demonstrates an attempt to incorporate less common lexical items, such as 'prevelant', 'inducement', 'alleviate', and 'plethora'. However, these attempts are frequently marred by poor word choice, incorrect collocations, and spelling errors, such as 'advertiment', 'achivement', and 'rular'. For example, the phrase 'alleviate the consumer behaviour' misuses 'alleviate', which typically means to make suffering less severe. Similarly, words like 'singletons' are used incorrectly in place of consumers or individuals. While the vocabulary is varied enough to convey a general meaning, frequent inaccuracies in lexical choice and spelling restrict the score to this band level.

Grammatical Range and Accuracy: Band 5.0

The writer attempts a mix of simple and complex sentence structures, including conditional and relative clauses. However, grammatical accuracy is weak throughout the response. There are frequent errors in verb forms, subject-verb agreement, and article usage. Examples include 'advertisement is excessively get the achivement at understanding us', 'there are numerous reason', and 'paying the more money towards branded product'. Run-on sentences and punctuation slips also occur, such as missing spaces after commas and periods. These persistent errors often cause strain for the reader and impede the clarity of complex thoughts, keeping the grammar score within the lower-mid range.

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