Band 4.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-09-28
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 4.5)
Nowadays advertising has become a widely debated issue. While, individuals claim that marketing advertise was achievement at emphasis us to purchase things, other argue that it was very common people no longer pay attention to it. In this essay, I will discuss both perpectives before giving my onw view.
On the one hand, some people believe advertising is successful way. This is because modern technology everyone follow trend that always scrolling social media , As a result, company author use trick help with AI everyone must be watch add, sometime people become love this adds they oder that's trcik every businessmen follow it. Moreover, company use traditional technique hire a influencer which was famous on that time. For example, Amazon famous in the world so they get strategy to increase their sale for people who creative and theygoing sell on product highly advertising huge profit that's call drop shipping every young people use that method.
On the other hand, other argue that it was common and boring which no longer pay attention. The main reason for this is that organization or company owner often use same advirtisement normal people are getting frustration. Consequently, company create negative effect and sale down. Furthermore, product price and quality matter when they show adds because people want to cheap product which lasting long. For instance, Nokia phone cannot survibe because of their poor adviertise and they didi not follow trend that's why market downfall.
In my view, although i strongly believe that always change plans. This is because modern time lots of competitors in market. However, I do agree that advertising is extremely successful when they use productive way.
In conclusion, both views have valid points while adds marketing persuaading to buy things, I am convinced that when company owner use technique to which trend customer love. Therefore, It wil be successfull when empolyer implication for consumer satisfaction.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 4.0 |
| Grammatical Range and Accuracy | 4.0 |
| Overall | 4.5 |
Task Achievement / Task Response: Band 5.0
The response addresses all parts of the task by discussing both views on advertising—its persuasiveness versus its perceived irrelevance due to overexposure—and includes the writer's own opinion. However, the development of ideas is limited and at times obscured by confusing expression. For instance, the discussion on social media, AI, and drop-shipping feels disjointed and lacks clear support. The position is stated in the introduction and conclusion, but the arguments remain somewhat under-developed and circular. These characteristics align closely with Band 5, where the task is addressed, but the ideas and supporting evidence are limited and lack clear logical expansion.
Coherence and Cohesion: Band 5.0
The essay is divided into traditional paragraphs, including an introduction, two body paragraphs presenting the opposing views, a personal view paragraph, and a conclusion. However, the overall progression within paragraphs is frequently disrupted. Cohesive devices are often used inaccurately or mechanically, such as starting sentences with disconnected connectors like 'As a result, company author use trick help with AI everyone must be watch add'. Referencing is frequently unclear, making it difficult to follow the logical links between sentences. Paragraphing is present, but the internal cohesion and logical flow are deficient, placing the response firmly at Band 5.
Lexical Resource: Band 4.0
The vocabulary used is basic, repetitive, and restricted. Throughout the text, there are frequent inappropriate word choices and non-standard forms, such as 'marketing advertise was achievement at emphasis us', 'adds' instead of 'ads', and 'didi' for 'did'. The writer attempts some less common terms like 'competitors' and 'strategy', but these are undermined by severe word-formation and collocation errors. While the core topic is discernible, the lexical limitations and persistent spelling/word-choice errors strain the reader and reflect a Band 4 level.
Grammatical Range and Accuracy: Band 4.0
The essay displays a very limited range of grammatical structures. Simple sentences dominate, and attempts at complex structures are consistently faulty, resulting in ungrammatical fragments and confusing clauses, such as 'While, individuals claim that marketing advertise was achievement at emphasis us to purchase things' and 'Furthermore, product price and quality matter when they show adds because people want to cheap product which lasting long.' Punctuation is frequently misused, and errors in tense, subject-verb agreement, and word forms are extremely frequent throughout the text, impeding communication and fitting the Band 4 descriptors.
See this exact question answered at other band scores. The same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.