Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-09-30
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Advertising play a significant role in modern society , they helps to improve the economy of country. Advertising is a feild help to improve the confident of individual. In this feild provide salary additional incentive make life wealthy. while others still prefer individual believe that advertisements strong influence cosumer's purchasing decisions, other argue that their constant presence has reduced their impact. This essay will discuss both before drawing conclusion.
On the one hand, advertising means persuading us to buy Items. Person give advice to persuading the. product as marketing. Marketing is a skill that are popular all over the world. They encouraging to people buy something.
This skill made you wealthy individual. For the instance, dew showing Tv and social media advertisements to encourage people to buy its drink.
On the other hand, advertising has become common in social media and Tv screen no longer pay close the attention. Individual exposed the advertisement on television, facebook, instagram, twitter and youtube. As a result, person may automatically ignore the advertisement. Furthermore, individual before buying any items read online and checked out the review, means advertisement alone may the influence their decisions.
In my opinion, many people see the reviews, watch the exposed content and reduced the advertising.In conclusion, although advertisements have become so common that many people tend to ignore them, they can still have a significant influence on consumers’ choices. In my opinion, effective advertising remains a powerful way of promoting products, particularly when companies use attractive content, emotional appeals and targeted marketing strategies.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 5.0
The response addresses the prompt by discussing both views on advertising and providing a personal opinion. However, the development of ideas is somewhat limited and repetitive, especially in the body paragraphs where sentences such as 'Advertising means persuading us to buy items' do not extend the argument sufficiently. The introduction and body paragraphs contain disjointed statements that hinder full conceptual development, such as the sudden shift to talking about personal wealth or careers in advertising. While the writer manages to present a clear position in the conclusion, the overall task fulfillment aligns with Band 5 because the ideas are limited, under-developed, and occasionally stray from the prompt's core focus.
Coherence and Cohesion: Band 5.0
The essay is divided into paragraphs, but the logical progression is frequently disrupted by awkward transitions and confusing sentences. Cohesive devices are used awkwardly or incorrectly, such as 'while others still prefer individual believe that...' which creates a jarring reading experience. Referencing is often unclear, with pronouns like 'they' and 'this skill' lacking clear antecedents. Although there is an attempt to use standard paragraphing to separate different views, the internal cohesion within paragraphs is faulty and mechanical, leading to a Band 5 performance where overall progression is difficult to follow.
Lexical Resource: Band 5.0
The vocabulary used is basic and repetitive, frequently revolving around words like 'advertising', 'individual', and 'items'. There are noticeable lexical errors and inappropriate word choices throughout the text, such as 'feild' instead of field, 'cosumer's' instead of consumers', and 'dew showing Tv and social media advertisements' which impede natural expression. Less common vocabulary is attempted with significant inaccuracy, placing the response firmly at Band 5 due to the limited and sometimes misleading range of words used to express ideas.
Grammatical Range and Accuracy: Band 5.0
The text displays a very limited range of grammatical structures, and attempts at complex sentences are frequently faulty or incomplete, as seen in 'Advertising is a feild help to improve the confident of individual.' Frequent grammatical errors, including subject-verb agreement issues ('Advertising play', 'they helps') and missing articles or prepositions, cause considerable difficulty for the reader. Punctuation is also problematic, with spaces before commas and poor sentence boundary delineation. These persistent errors restrict the score to Band 4.5, rounded to 5.0 for overall comprehensibility.
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