Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-02
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
Some people argues that advertising is the most effecient way through which your product can reach more audience, while other believes that advertisment is no more eye caching people nowadays do not pay much attention to it. However this essay will discuss both views and will argue that advertisment plays a vital role in promoting your product and brings costumers.
On the one hand, people think that promoting your products through posters and newspapers is not a better way, due to the fact that nowadays very little number of individuals read newspaper or pay attention to posters, for example these days individuals use social media most of the time they do not buy newspaper. As a result, these methods do not work todays in this era of social media.
On the other hand, in my perspective, promoting your product is the best strategy a person can do for his business, because through this your product reaches to a larger audience. It also give knowledge people about your product. I think that the era of social media made it more easier for us to get more buyer, because most of the customer now order stuff online which will help us to grow our business more quickly and run a sucessful business, for instance, we can upload a video on tik tok which will allow customers to analyse our product and they can order with just one tap.
In conclution, although at current time people do not pay attention to advertisement anymore, i believe that advertising through digital platform can be fruitful and can increase the sales and generate more revenue.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 5.5
The response addresses all parts of the task by discussing both views—that advertising is persuasive and that it is ignored—and includes a clear personal opinion. However, some ideas are limited and under-developed, which keeps the score at this level. For instance, the discussion on traditional media like posters and newspapers is brief and repetitive, relying on general statements without deep exploration. Similarly, the reasoning regarding social media platforms like TikTok introduces relevant points about online ordering, but the support remains somewhat basic rather than fully extended. The position is clear throughout the essay, but the depth of argumentation needs greater elaboration to reach higher bands.
Coherence and Cohesion: Band 6.0
The essay presents a coherent overall arrangement with a clear introduction and conclusion, and the body paragraphs are logically divided to handle the two opposing views. Cohesive devices are used throughout the text, such as 'On the one hand', 'On the other hand', and 'In conclution', which structure the arguments adequately. However, referencing and cohesion are at times mechanical or slightly repetitive, and paragraph transitions could be smoother. While information is generally presented in a logical sequence, the progression within paragraphs occasionally stumbles due to basic linking, which reflects a typical performance for this band level.
Lexical Resource: Band 5.0
The vocabulary used is limited but minimally adequate for the task, allowing the writer to convey basic arguments about advertising and business growth. There are noticeable errors in word choice, spelling, and word form throughout the response, such as 'effecient' instead of efficient, 'caching' instead of catching, 'costumers' instead of customers, and 'sucessful' instead of successful. The writer attempts some less common vocabulary, but these inaccuracies and spelling slips cause some occasional difficulty for the reader and prevent the vocabulary from achieving a higher rating.
Grammatical Range and Accuracy: Band 5.0
The writer employs a limited range of structures, relying mostly on simple sentences alongside a few attempts at complex forms. There are frequent grammatical errors, including subject-verb agreement issues like 'Some people argues' and 'other believes', incorrect article usage, and awkward prepositional phrases such as 'give knowledge people about'. Furthermore, punctuation slips and spelling-influenced grammatical flaws appear across the text. These frequent errors require the reader to occasionally pause, fitting the description of a limited range with persistent mistakes that restrict the score.
See this exact question answered at other band scores. The same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.