Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-03

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

In many countries of the world, it is often argued by some people that successful method of attract people for buy things is ads for provide information of product. Meanwhile, others argue that many people gives advertisement so it can not pay attention to it for longer period for lost interest. However, I believe that advertisement is the good method for social proof.

On the one hand, supporters of the idea advertisement is the extremely successful method of people attraction gain believe it gives information of product. As company provide the manufacturing details of product in ads. Take an example, the sales of international company of Japan, had raised because it gain the attraction of people with the help of giving advertisement. Thus, the supporters of this view support this findings back their analysis with valid arguments.

While on the other hand, the advocates of the view that advertising is the common method and not gain a longer attraction of people for lost interest of people. As people stop believing the information of ads because it provide false details. For instance, a survey conduct in Germany, most of the population said people starting stop believing on advertisement and the main cause behind this is wrong information. Hence, this view also seems to carry a lot weightage.

However, I believe that advertising is better to gain the attraction of the people for social proof. As company give the evidence of the their good quality product.

To sum up, even though advertising not gain attention for long time, but I believe that it is better method for social proof.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response addresses all parts of the task by discussing both views—that advertising is successful at persuading buyers and that it is too common to be noticed—alongside a personal opinion. However, the ideas are limited and under-developed, which keeps the response at this level. While the writer attempts to present arguments in the body paragraphs, such as the mention of manufacturing details or a survey in Germany, the explanations remain brief and repetitive. The position is stated throughout the essay, but the lack of fully extended supporting details prevents a higher score. To improve, the writer needs to expand on examples with more specific explanations and delve deeper into why advertisements either succeed or fail to capture consumer attention.

Coherence and Cohesion: Band 6.0

The essay displays a coherent overall arrangement with a clear paragraph structure, using standard organizational markers like 'On the one hand' and 'While on the other hand' to separate viewpoints. However, cohesion is sometimes faulty or mechanical, as seen with repetitive phrasing and transitional links that feel somewhat abrupt. Referencing is occasionally unclear, such as the pronouns in 'as it gain the attraction of people', which make it hard to track whether the writer refers to the company or the advertisement. To progress, the writer should use a wider variety of cohesive devices more naturally and ensure that referencing pronouns explicitly connect to their intended antecedents to improve the logical flow between sentences.

Lexical Resource: Band 5.0

The vocabulary used is minimally adequate for the task, but it exhibits noticeable errors that may cause some difficulty for the reader. The writer attempts some less common vocabulary, such as 'social proof' and 'weightage', but struggles with word choice, word form, and collocations throughout the text. Examples of lexical strain include phrases like 'successful method of attract people for buy things', 'people attraction gain', and 'survey conduct'. Spelling and morphological inaccuracies are frequent, such as 'give' instead of 'gives' or 'provide' instead of 'provides'. To achieve a higher band, the writer must expand their lexical repertoire with accurate word forms, learn standard collocations, and minimize basic word-choice errors.

Grammatical Range and Accuracy: Band 5.0

The writer attempts a mix of simple and complex sentence forms, but the range of structures is limited and frequent errors occur. Many complex sentence attempts are faulty, characterized by missing or misused auxiliary verbs, incorrect prepositions, and grammatical incongruities such as 'people starting stop believing on advertisement'. Punctuation and article usage are also problematic, which causes occasional difficulty for the reader in parsing the exact meaning. To improve, the writer needs to exercise greater control over basic sentence construction, ensure correct verb forms and tense consistency, and reduce the frequency of grammatical errors across both simple and complex structures.

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